John Kerry, Amazing Direct-Marketer!

Released on = October 25, 2004, 9:58 pm

Press Release Author = Craig Garber / Words That Sell

Industry = Management

Press Release Summary = Discover this little-known (but highly effective) marketing trick, the Kerry campaign used to generate hundreds of thousands of leads.

Press Release Body = No one knows what the outcome of next Tuesday’s election will be. And if John Kerry wins, no one knows what kind of President he’ll be. But one thing’s for sure: John Kerry is an amazing direct-marketer.

Here’s why: Before John Kerry revealed who his running mate was going to be, he said, if you “signed up” to be on his e-mail list, he’d announce his vice-presidential running mate selection to you, several hours before he made
his “official” announcement to the public.

According to Craig Garber, America’s Top Direct-Response Copywriter, by doing this, Kerry was using a little-known (but highly effective) direct-response
marketing trick, to generate literally hundreds of thousands of leads.

Garber says “Kerry used one of the oldest tricks in the book. It’s called the “2-step lead generation” selling formula. You offer a free “bribe”, in this case, the advance notice of Kerry’s running-mate. In return, you get a list of people interested in what you’re selling, so you can market to them in the future.”

Because the truth is, you don't become an asset to the Kerry campaign just by
"visiting" his site -- you become an asset to them if they can stay in constant
contact with you, sending you marketing messages, getting you all fired-up to
vote for him, and hopefully, getting you to donate money to his campaign! Just think about it: Political parties need enthusiastic voters to survive, just as much as a business needs enthusiastic customers.

Here are 4 things Garber can tell your audience about lead-generation campaigns, and how to use them to consistently grow your business, in any economy and across any industry:

1. The 3 best times to use “2-step lead-generation” selling formulas, and when to never ever use them!

2. Sneaky little ways of using lead generation you’ve participated in, but probably
weren’t even aware of!

3. The most famous example of the “2-step” formula, every single kid who’s ever read a comic book, magazine or newspaper has seen!

4. 3 reasons why direct-response marketing is the most effective form of
advertising, for independent business-owners looking to consistently grow their
businesses.

For an engaging and passionate interview, contact Craig Garber at
954-723-0677. Garber is currently giving away copies of his latest book, “How To Use A Simple Sales Letter To Get Anything You Want!”

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Web Site = http://www.KingOfCopy.com

Contact Details = 1844 North Nob Hill Road #307
Plantation, Florida 33322
craig@kingofcopy.com
954-723-0677 phone
954-337-2367 fax