Bigmouthmedia seeks clarification of Google/Yahoo advertising
pact
Released
on: June 13, 2008, 8:57 am
Press
Release Author: Bigmouthmedia
Industry:
Marketing
Press
Release Summary: Bigmouthmedia has urged Google to clarify the
details of its advertising pact with Yahoo
Press
Release Body: Announced in the US, the deal between the world's
two biggest search engines will see Google Ads
begin appearing on Yahoo's search engine results
and other pages from September 2008. The move - which analysts
say could boost Yahoo's revenues by up to $800 million - has been
delayed for three months to enable a period of voluntary regulatory
review, but both parties insist the deal breaches no monopoly
rules and are confident that it will proceed as planned.
The announcement has already seen an explosion of speculation,
with many commentators tipping the agreement to roll out globally
if the initial implementation in North America works well. In
the digital marketing
sector the emphasis is on hard facts however, and a question mark
still hangs over what impact the deal is likely to have on clients'
online campaigns.
"No details are yet available on the specifics of the
service, but a critical issue will be whether clients will be
able to see which of the two search engines is driving the traffic
in our AdWords reports. The ability to identify the origin of
such traffic is crucial, and we are already in discussions with
Google that we hope will produce an answer to this question at
the earliest opportunity," said Lyndsay Menzies,
Managing Director of bigmouthmedia
UK.
"Given that our New York office will be working with
the new hybrid system long before it reaches our UK and European
competitors we will be in a position to make an early assessment
of the deal's implications, but urgent clarification of how the
service will function would benefit the industry as a whole."
About
bigmouthmedia
Founded in 1997, bigmouthmedia are leaders in
digital marketing, with a team of over 200 staff across 13 offices
in 10 countries on 3 continents the company maximizes return and
exposure for major brands online through a variety of fully integrated
digital marketing channels: Search
Engine Optimisation, PPC, Display Advertising, Affiliate
Marketing , Social Networking, Brand Monitoring, Online PR
and Web Analytics.
Bigmouthmedia
services big-brand customers globally including: Adidas, Hilton,
British Airways, Tesco, Aer Lingus, BP, Barclays, Castrol, Conrad
International, Dorling Kindersley, Early Learning Centre, easyCar,
Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams,
Which?, Lacoste, Euler Hermes and Wall Street Institute.
Bigmouthmedia
is a Deloitte Fast Growth winner and a 2007 FT Best Place
to Work. 2007 saw the company celebrate its tenth anniversary
and global CEO Steve Leach celebrated a unique hat-trick of major
business awards; UK Entrepreneur of the Year title at the National
Business Awards and National Business Awards for Scotland and
UK as well being named European Entrepreneur at a recent ceremony
in Paris.
Web
Site: http://www.bigmouthmedia.com/
Contact
Details: Press Contact:
Iain Bruce
Media Strategist
Bigmouthmedia Ltd
51 Timberbush
Edinburgh
EH6 6QH
Tel: (+44)131 561 2179
Fax (+44)7929 466 152
www.bigmouthmedia.com