Claire Pettibone Releases Butterflies
Released
on: June 26, 2008, 2:47 pm
Press
Release Author: Guy Toley
Industry:
Apparel
& Fashion
Press
Release Summary: Los Angeles designer Claire Pettibone launches
a new daywear collection of exclusive print panties, camis and
slips called Butterflies by Claire Pettibone.
Press
Release Body: Los Angeles designer Claire Pettibone
launches a new daywear collection of exclusive print panties,
camis and slips called Butterflies by Claire Pettibone.
The
perfect fit thong was given a sneak peak to the A-list guests
of the Chrysalis
Butterfly Ball on May 30th in Los Angeles. Guests
such as Demi Moore, Katherine Heigl, Eva Mendes, Kate Walsh, Anna
Getty and Chrysalis charity founder Rebecca Gayheart received
the Butterfly thong. "We heard about
the Butterfly Ball, and thought there couldn't
be a more perfect venue to introduce our Butterflies!"
said company president Guy Toley.
The
collection consists of four panty styles: low rise thong, regular
rise thong, bikini and hipster boyshort. A camisole, tank, babydoll
and chemise round out the collection. What makes Butterflies
so special is the patent-pending technique in which the
garments are seamlessly printed on the fabric and lace trimmings
in a continuous design. "We perfected the fit first,
and then created beautiful prints, so it's almost like wearing
a little piece of art", says designer Claire
Pettibone. Retail prices range from $24.00 for the thongs,
$38 for boyshorts, $68 for camisoles, and 
$110
for chemises. They also offer basic solid colors with the signature
Butterfly logo applied in crystals. For the finishing touch, the
panties can be ordered in a "Butterfly Roll"
in which the panty is rolled and tied with a net bow resembling
a butterfly.
The
collection debuts at 16 Neiman Marcus doors for
a soft launch this month, and then rolls out to all doors for
the fall season beginning in August. In addition to department
stores, the collection is being offered to specialty boutiques
across the country, and was just picked up by Fred Segal.
The collection will make it's official launch at the CurveNY
Designer Lingerie & Swim Show in New York at the Jacob Javitz
Center August 3-5.
Web
Site: http://www.clairepettibone.com/butterflies
Contact
Details: For press inquiries,
please contact:
Lauren Clements
323-634-1929 x100
pr@clairepettibone.com
2009
