Doubletree Hotels help students with environmental game of tag
Released
on: June 5, 2008, 2:37 am
Press
Release Author: Doubletree
Hotels
Industry:
Environment
Press
Release Summary: Doubletree Hotels joins educational outreach
program to encourage kids to 'tag' trees across the U.S. and Canada
and learn more about the nature outside their doors
Press
Release Body: The ultimate game of environmental tag is spreading
from state to state as students kick-off a game of “Tree
Tag” to celebrate Arbor Day, the
world’s oldest environmental holiday.
Equipped
with forest-green ribbons and eco-friendly tree tags in hand,
10,000 students in more than 150 communities will take part in
a month-long initiative to raise awareness about the importance
of trees through the Doubletree
Hotels Teaching Kids to CARE environmental education program.
This spring initiative, created in collaboration with the Arbor
Day Foundation, is appropriately themed Get to
Know the Tree Next Door.
The
tree-focused movement is taking root in the home state where
Arbor Day began. Students from the Grace Abbott
Elementary School in Omaha, Nebraska were among the first
to participate in the many Great Community Tree Tag
events. Students and teachers joined with team members from the
Doubletree
Hotel Omaha Downtown and Doubletree
Guest Suites Omaha to “tag” the
prominent trees on their school grounds and nearby neighborhood
- tying on an eco-friendly tree tag that outlines unique facts
behind each particular tree. This celebration is just a sample
of the many community events that will take place as part of this
nationwide environmental education campaign.
Now
in its sixth year, the Teaching
Kids to CARE spring initiative will help educate
10,000 elementary school students across the U.S. and Canada during
the months of April and May about the important role trees play
in everyday lives and the many benefits they provide.
“There
are so many children and adults who simply pass by the natural
beauty of trees that populate their communities every day, without
understanding how important trees are to our everyday survival.
Our Teaching Kids to CARE spring initiative not
only immerses kids in nature, it teaches them how to creatively
express their appreciation for trees and their role in the environment
every day,” said Dave Horton, senior vice president,
brand management for Doubletree Hotels. “Everyone
can identify with a game of tag. Doubletree just
decided to have a little fun with it. By educating and instilling
a caring attitude about the environment in children at a young
age, we hope to make a positive impact for years to come.”
Doubletree
Hotels and the Arbor Day Foundation
have worked together to develop lesson plans and education resources
for participating schools and youth organizations to teach children
about the various types of trees that live in their very own backyards
and neighborhood parks. Using an official Tree Identification
Guide from the Arbor Day Foundation,
students will learn about a variety of local tree species and
the methods and techniques that arborists use to identify trees
across North America. In addition, they’ll explore the importance
of trees in the environment, functions of each part of a tree
and fun facts surrounding some of the most unique trees in the
world.
“The
Doubletree Teaching Kids to CARE program will help thousands
of kids learn about the value of trees - by actually identifying
the ones that are important to them,” said Kevin
Sander, corporate marketing director for the Arbor Day Foundation.
“As a result of this initiative, a whole new generation
of children will truly understand their important role in enhancing
and improving the sustainability of our earth’s resources
for years to come.”
About
Doubletree Hotels
With a growing collection of contemporary, upscale accommodations
in more than 200 gateway cities, metropolitan areas and vacation
destinations worldwide, Doubletree Hotels, Guest
Suites and Resorts are distinctively designed properties that
provide true comfort to today’s business and leisure travelers.
About
the Arbor Day Foundation
The Arbor Day Foundation is a nonprofit conservation
and education organization of nearly one million members, with
a mission to inspire people to plant, nurture, and celebrate trees.
Web
Site: http://doubletree1.hilton.com/en_US/dt/index.do
Contact
Details: Doubletree Hotels PR Contact
Thomas Wingham
Director - Brand Communications
Doubletree Hotels
9336 Civic Center Dr
Beverly Hills
90210
CA
Tel: 310 205 4545
Fax: 310 205-7880
doubletree1.hilton.com/en_US/dt/index.do