Press
Release Summary: Emirates, the international airline based in
Dubai, are set to launch their most adventurous advertising campaign
yet, to be beamed to billions of people across the world
Press
Release Body: Emirates has come a long way since
its first flights from Dubai in 1985, a point reinforced by the
latest ad campaign from the airline; the “Six Continents”
multi-media campaign. The campaign will run in more than 50 countries
on a variety of media including television, print media and the
internet.
Not
only reflecting Emirates
position as the only airline in the world offering non-stop services
to six continents from its hub in Dubai, this latest ad campaign
also reflects the various nationalities of its staff, with Emirates
cabin crews collectively hailing from over 100 different nations.
The
ambitious ad campaign was shot over 59 days on six continents,
with the central theme being the joy of discovery through travel,
as seen through Emirate’s passengers’
eyes as they journey across the carriers rapidly expanding route
network.
Senior Vice President of Advertising for Emirates, Stephen Wheeler,
outlined Emirates
advertising plans for the near future: “The media
campaign airs throughout May and June in the run-up to the key
summer trading period and will then be followed by campaigns promoting
the A380, the dedicated Emirates' terminal at Dubai International
and new services to California."
Mr.
Wheeler also commented on the unprecedented levels of investment
Emirates is putting into new products, routes
and aircraft: “Healthy investment in our brand and products
has always set Emirates apart from other airlines. This latest
campaign brings together our strengths to show current and future
customers what they can expect from us”.
The
brand new Emirates ad campaign can be viewed
onboard the airline’s ultra modern fleet of 116 wide bodied
aircraft via the award winning in flight entertainment system.
The campaign can also be viewed on the Emirates
YouTube
channel, while Satellite and local TV stations including
BBC World, CNN, Sky and the Discovery Channel are scheduled to
showcase Emirates services throughout the Americas, Europe, the
Middle East, Africa, Asia and Australasia.
About
Emirates:
In October 1985, Emirates flew its first routes
out of Dubai with just two aircraft - a leased Boeing 737 and
Airbus 300 B4. Then as now, the airline’s goal was quality,
not quantity, and in the years since taking those first small
steps onto the regional travel scene, Emirates
has evolved into a globally influential travel and tourism conglomerate
known the world over for a commitment to the highest standards
of quality in every aspect of our business. The Emirates
Group announced record net profits of Dhs 3.5 billion
(US$ 942 million) for the financial year ended March 2007. The
28.8% increase in profits versus the previous year speaks of a
promising future for the airline.
Contact
Details: PR Contact:
Emirates Group PR contact:
Jonathan Hill
Emirates Corporate Communications
Emirates Headquarters
Near Clock Tower
Dubai
United Arab Emirates
(+9714) 203 2329 www.emirates.com
2012
