MediaBids’ Per-Inquiry Print Advertising Program Provides
Newspapers & Magazines with a New Way to Acquire National
Advertisers
Released
on: June 27, 2008, 10:24 am
Press
Release Author: MediaBids
Industry:
Advertising
Press
Release Summary: MediaBids.com, the Newspaper and Magazine Advertising
Marketplace, announced today that its revolutionary response-based
print advertising program continues to grow by offering a non-conventional
revenue source to newspapers and magazines during these difficult
times for the print industry. Mediabids’ Per-Inquiry Advertising
program provides newspapers and magazines with a unique way to
acquire print advertising revenue from new, national, direct-response
advertisers who have traditionally devoted most of their budgets
to online advertising.
Press
Release Body: Since 2003, MediaBids has been
working to make buying and selling print advertising easier. Its
website, www.mediabids.com,
has provided a unique marketplace for publications and advertisers
to interact, using online tools to buy and sell print advertising
space. As a result of growing demand by advertisers for a print
advertising system that combines an easier way to place ads with
a results-driven payment structure, MediaBids
developed its Per-Inquiry Print Advertising Program.
MediaBids’
Per-Inquiry (PI) Print Advertising Program enables newspapers
and magazines to run ads from a select group of national advertisers
simply by filling out a form on the MediaBids
website. These advertisers pay for their print advertising on
a Per-Inquiry basis – meaning there is a fixed dollar amount
they will pay for each lead or sale generated from their ads placed
in newspapers & magazines. Current advertisers available for
publications to choose from include: Vonage, Dish Network, Walkfit,
Allcare, Tronix Country, Moscow Ballet, Inches-A-Weigh, Associated
Tax Relief and more – a full list can be seen here: http://marketing.mediabids.com/pi/AllAdvertisers.html
MediaBids
delivers creative to the publication for the requested advertiser
– each ad has a response-tracking mechanism in place and
publications are provided with reporting information. Currently,
MediaBids has over 1,300 publications nationwide
placing advertisements on a per-response basis.
“I
have been extremely pleased with the Per-Inquiry ad program offered
by MediaBids. It’s a fantastic way to create
advertising revenue, as well as give our newspaper a continuing
stream of new advertisers that come from efforts outside the traditional
methods we use,” says Dave Gwiazdon, Associate
Publisher, The Sacramento Union.
“We’ve worked with thousands of print advertisers
over the years who have echoed the same sentiment – it’s
not the medium, it’s the method. Our advertisers love print
advertising, some just don’t love the conventional way of
buying. That’s where we hope our Per-Inquiry Advertising
Program will come in - providing advertisers with a program
that pairs tracking capabilities and a results-based payment structure
with a medium that can deliver a unique level of response, branding
and engagement,” says Jedd Gould, President,
MediaBids.com.
Publications
and advertisers can learn more about MediaBids’
Per-Inquiry Advertising Program by visiting: http://marketing.mediabids.com/pi/
Web
Site: http://marketing.mediabids.com/pi/
Contact
Details: Jessica Lampron
MediaBids, Inc.
448 Main St.
Winsted, CT 06098
1-866-236-2259
jlampron@mediabids.com
http://marketing.mediabids.com/pi/
2008
