Boots warn sun-starved Brits to take care against the big bake
Released
on: July 29, 2008, 7:15 am
Press
Release Author: Carrie Eames
Industry:
Healthcare
Press
Release Summary: With the sun finally predicted to shine, Boots
is urging sun-starved Brits to take care in the hotter weather
Press
Release Body: Following the poor start to the summer, and now
that sunshine and much warmer conditions are finally being predicted,
Boots is urging people to take care whilst still
in the UK in order to avoid getting sunburned. The warning comes
in advance of the expected hot weather and in light of previous
Boots research which revealed that whilst a staggering 60% of
British sunburn cases occur on home turf, many Brits still believe
that the UK sun is not dangerous, and never use sun protection
except abroad.
After
the washout summer of 2007 and the gloomy winter, Boots
fear Brits will peel off the layers and in a bid to soak up some
over-due rays, become increasingly ‘slip, slap sloppy’.
Despite the high incidence of sunburn whilst at home in the UK,
half the population still thinks that skin cancer is only a worry
in the UK if people regularly use sunbeds.
According
to the figures from Boots
an alarming one in eight (13%) never use sun
protection in the UK. What’s more, a startling 23% of
Brits, while out and about in the UK, believe they can safely
stay in the midday sun on a clear day without protection for a
roasting two hours or more.
Furthermore,
one in ten of those surveyed claimed that British sunlight is
not strong enough to cause skin cancer in any case. According
to Skin Cancer Research UK, however, 75,000 new cases of skin
cancer are diagnosed in the UK every year, and the midday British
summer sunlight is certainly strong enough to contribute to the
cause.
Boots
suncare expert Mike Brown commented: “What’s
clear from our research is that people underestimate the strength
of the UK sun and the damage it can do. We are worried the nation
will throw care aside at the first sight of sun and we are calling
on them to remember to apply sun
cream before they head out.”
About
Boots
Boots is the UK’s leading retailer of health
and beauty products, including sun
lotion, as well as health information.
Boots
Pharmacy Superintendent is responsible for healthcare advice provided
in relation to Pharmacy medicines and other healthcare advice
located within the Boots Pharmacy pages of Boots.com. Boots.com
is the trading name of Boots.com Direct Limited (VAT no. 116 3001
29) an Alliance Boots company. All other information and advice
on boots.com is the responsibility of Boots.com Direct Limited.”
Web
Site: http://boots.com/
Contact
Details: Boots PR Contact:
Carrie Eames
PR Manager
Boots
Thane Road
Nottingham
NH90 1B S
0115 959 5995
boots.com
2009
