Bigmouthmedia reports UK PR Companies Missing Out On Digital Opportunity
Released
on: August 27, 2008, 3:27 am
Press
Release Author: bigmouthmedia
Industry:
Media
Press
Release Summary: Bigmouthmedia research reveals Britain's biggest
PR consultancies fail to come to terms with the opportunities
and challenges posed by the new media
Press
Release Body: Latest research from bigmouthmedia
has revealed that Britain's biggest PR consultancies are failing
to come to terms with the opportunities and challenges posed by
the rapid growth in new media.
According
to the new bigmouthmedia digital
marketing news survey of Britain's 100 leading press and public
relations agencies, 79% of the industry's major players have yet
to develop a set of online and social media services.
Meanwhile
- despite the steadily increasing importance of blogging as a
media tool - the survey showed that a surprising 89% are still
failing to publish their own blogs.
"In
today's media environment it is vital that businesses communicate
online, and companies that choose to ignore this are running a
major risk. Traditional PR tactics are not going to go away anytime
soon, but it is essential for companies to integrate online PR
and social media into their existing offline communications strategies,"
said Lyndsay Menzies, Managing Director of Bigmouthmedia
UK.
Commenting
on the research Adam Parker, Chief Executive of online
news distribution company webitpr, added: "Despite
finding that an increasing number of UK PR professionals are on
the ball when it comes to online PR this survey confirms our experience
that a high proportion are still more focused on traditional media.
However, given that this is most probably a reflection of client
budget and resource allocations, perhaps what we should be asking
ourselves is what this says about UK business' attitude towards
online communications."
Notes
to Editor:
About
bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's largest independent
digital marketing agency. With a team of over 200 staff across
13 offices in 10 countries on 3 continents, the company maximises
exposure for major brands online through a variety of fully integrated
digital marketing channels: Search
Engine Optimisation, PPC, Online Media Planning, Affiliate
marketing, Social Networking, Brand Monitoring, Online PR
and Web Analytics.
Leading
the digital marketing strategies of a third of the UK's most trusted
brands, bigmouthmedia services over 300 big-brand customers globally
including: Adidas, Hilton, British Airways, Tesco, Aer Lingus,
BP, Barclays, Castrol, Conrad International, Dorling Kindersley,
Early Learning Centre, easyCar, Fasthosts, Jumeirah, Canon, Samsung,
Starbucks, Top Man, Debenhams, Which?, Lacoste, Euler Hermes and
Wall Street Institute.
www.bigmouthmedia.com/media
Full
details of the research are available online at http://www.bigmouthmedia.com/live/articles/uk-pr-companies-missing-out-on-digital-opportunit.asp/5084/.
Web
Site: http://www.bigmouthmedia.com/
Contact
Details: Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848
www.bigmouthmedia.com
2009
