Blackwell Announces the Launch of its Digital Strategy
Released
on: August 21, 2008, 6:33 am
Press
Release Author: Blackwell
UK
Industry:
Retail
Press
Release Summary: Blackwell has announced the launch of the first
phase of its new digital strategy delivering a customer focused
experience by drawing on the pleasure of buying and browsing in
a bookshop
Press
Release Body: Blackwell has announced the launch of the first
phase of its new digital strategy. This phase sees the UK's leading
book retail chain refreshing its online presence www.blackwell.co.uk
The
update aims to deliver a more customer focused experience by drawing
on the pleasure of buying and browsing in a bookshop
and translating this into the site’s navigational journeys.
From title recommendations on the new feature carousels to rich
new book reviews, Blackwell draws knowledge and opinion from its
community of bookselling specialists and experts. Blackwell has
created a new browsing experience where regular podcasts and author
interviews are supported and enriched by local shop promotions
and featured favourites chosen by expert Blackwell booksellers.
Blackwell
bookshop has also taken the opportunity to extend
the range of products available to their online customers. As
well as own brand stationery and book accessories, the latest
updates herald the arrival of the entertainment section for CDs,
audio
books and DVDs.
Blackwell
is keen to take its services and offer them to new audiences and
so it has also established an attractive new online
bookshop affiliate programme, with rates set to be more competitive
than Amazon’s, which is being managed by Equator.
On
the launch Claire Zuurbier, director of e-commerce,
said, "This refreshed presentation is just the first
stage of a number of releases planned over the next twelve months.
Forthcoming phases incorporate a variety of digital media and
social networking tools but all will have the customer at the
heart of the changes and will continue to maximise and reflect
the multi-channelled nature of Blackwell’s
business".
About
Blackwell
Blackwell is the leading book
seller of medical and education texts in the UK with over
60 outlets across England, Scotland and Wales. It has built an
international reputation for bookselling excellence with links
to academic institutions and libraries around the globe and has
continued to expand its UK base on high streets and in university
campuses up and down the country.
In
1995, www.blackwell.co.uk
became the first transactional online bookstore in the UK, giving
people across the world access to over 150, 000 titles. In 1998,
Blackwell opened its central London flagship store in Charing
Cross Road, the book-lovers' Mecca. Since this time, two flagship
stores, Broad Street and Charing Cross Road, have both won Chain
Bookseller of the Year at the Nibbies, the annual British Book
Awards.
Blackwell
has now been trading for over 125 years from its world-famous
flagship store at Broad Street in Oxford. Its staff continues
to be renowned for their expertise, depth of knowledge and love
of books since the first Blackwell shop opened its doors.
Web
Site: http://bookshop.blackwell.co.uk/
Contact
Details: Phill Jamieson
Blackwell UK
PR Manager
Beaver House
Hythe Bridge Street
Oxford
OX1 2ET
2009
