Estella Announces Charity Partnership With Action Against Hunger
Donating Proceeds from Retail Transactions to Support Hunger Fighting
on: August 22, 2008, 3:50 am
Release Author: Sbrown/Estella-NYC
Release Summary: Proceeds from Back to School Clothes, Fall &
Winter Designer Children's Clothes & Baby Clothes Help Fight Hunger
in Starving Children from Over 40 Countries Worldwide
Release Body: New York, NY - CA August 20, 2008 - Estella, a leading
retailer of Baby
Clothes, Designer Children's Clothes &
Unique Kids Clothes,
announced the debut of their back to school clothes and partnership
with Action Against Hunger, a charity devoted to fighting hunger
in more than 40 countries. For every purchase made from Estella
this Fall and Winter, the retailer of contemporary fashions designed
for children, will donate one Plumpy'Nut to a child in need. Featured
on CBS's 60 minutes and other prominent media, Plumpy'nut is a
prepackaged, easy to administer peanut butter based concoction
that helps severely malnourished children (6 months to 5 years
old) recover from starvation.
kicks off this charitable campaign with the arrival of its back
to school collection of designer children's clothes and fall apparel
including kids shirts, shorts, dresses, coats, outerwear, trousers
and pants for boys and girls, unisex baby clothes, baby boy and
baby girl clothes.
charitable campaign is designed to raise awareness of a little
known breakthrough cure for a big disease afflicting less fortunate
babies and kids, the same age as the children our store caters
to," said Estella co-founder Chike Chukwulozie. "As an African-born
American, I have witnessed childhood starvation and am excited
to be doing something about it. While Estella's campaign will
not eradicate childhood starvation, we can help raise awareness
and save a few lives," added Mr. Chukwulozie.
of the first lines to arrive that will benefit this hunger fighting
program is European designer Album di Famiglia. Estella introduced
this European designer to New York and online in 2003 and has
now collaborated with Album di Famiglia to launch a line of baby
onesie rompers. Exclusive to Estella, these striped one-piece
rompers are modern, stylish, cashmere soft, yet practical and
easy to care for. Made with machine washable cotton, these one-piece
bodysuits make great baby gifts or baby shower gifts.
the launch of its back to school season, Estella is also proud
to debut European designer, Mormor. This Danish designer makes
its US debut at Estella with hand knit baby sweaters, baby knits,
kids sweaters and kids knits. In addition, Estella will be making
other prominent designer debuts later this fall with the inclusion
of Add; Belgian artisans Max & Lola and Simple Kids; French designers
Hartford Kids & Bon Bon; British designer Caramel Baby & Child;
American designers Kit+Lili, Kingsley and One Kid (luxury, yet
affordable Baby coats, girls coats and boys coats); and many other
high end brands perfect for Fall apparel and back to school attire.
an appearance in September's Cookie Magazine, Estella's Back to
School and Fall Season is already making a splash with significant
contributions going towards the Action Against Hunger campaign.
"Our goal at Estella is to provide customers with unique fashions
that are distinctive yet practical, comfortable, yet contemporary
and to do so with civic responsibility. With our collaboration
with Action Against Hunger and prominent designer collections,
we have squarely met this goal this season." stated Mr. Chukwulozie.
appearances in The New York Times, Elle Magazine, Dailycandy.com,
CNN.com, Vogue, InStyle, NBC's Today Show, Town & Country,
US Weekly and numerous other publications, blogs and web sites,
Estella is the leader in baby clothes and designer
kids clothes. For more information
on Estella or to start shopping for unique baby clothes
and kids clothes, please visit http://www.estella-nyc.com.
Renowned as the source for cutting-edge kids clothes, Estella
has quietly established itself as the designer infant clothing
shop that celebrities, stylists, royalty and those in the know
look to when they want something fresh. Featuring distinctive
and unique baby clothes and
kids' clothes that are brought to life with modern designs, incredible
detail, unusual colors and sumptuous fabrics, Estella's innovative
approach offers gorgeous items selected for beauty and character.
Founded in 2002, Estella is privately held and headquartered in
New York, NY. For more information about Estella, please visit
the company's web site at http://www.estella-nyc.com.