Match.com Launches New Marketing Campaign
Released
on: August 20, 2008, 5:03 am
Press
Release Author: Match.com
Industry:
Entertainment
Press
Release Summary: Match.com is targeting men to find love online
for the first time as part of a brand new marketing drive
Press
Release Body: Match.com, the global and UK leader
in online dating, has announced a new tactical Summer TV advertising
campaign to capitalise on a successful first half of the year.
Entitled “Too Many Women,” the campaign
is designed to entice more men to find love online.
Men
were the first adopters of online
dating and in the early noughties made up more than 70 per
cent of match.com’s customers. Match.com
has led the way in marketing online dating to women and through
a series of innovative campaigns, became the first major brand
to achieve the perfect balance. Now, online dating is the ‘new
natural’ way to find a partner and hundreds of thousands
of singles find love on the site every year.
The
industry normally targets women, in the knowledge that men will
follow. Match.com has now turned this concept
on its head and is once again leading the market with a witty
new TV campaign specifically aimed at men. As an added incentive,
singles
that sign up before the 14th September will get one week free.
The offer will be accompanied by the original and best ‘make
love happen guarantee’ from the match.com which promises
that those signing up who don’t find love in six months,
will get six months free.
In
a bid to help members find love in the six months leading up to
Valentine’s Day, the 10 second and 30 second spots will
go live for two weeks this week. The series of adverts have been
created by Hanft Raboy & Partners and will
air across channels including Sky Sports, Bravo, Setanta Sports
and MTV with planning and buying by Initiative.
This
latest TV marketing campaign for match.com follows
a strong start to the year for the world’s biggest online
dating service. In the first half of 2008, the site recorded
seven of its busiest days ever and this summer’s tactical
ad buy will see additional marketing investment to the existing
multimillion pound budgets to capitalise on the growing popularity
of finding
love online.
Jason
Stockwood, match.com’s Managing Director International
commented: “The ‘Too Many Women’
campaign is cheeky and fun but it also illustrates the fact that
online dating is now a very popular choice for women. Internet
dating is becoming as widely accepted as shopping or banking online
– almost everyone knows someone who has found love by logging
on. Over 4.6 million people have signed up to match.com in the
UK alone, marking categorically that online dating is now the
new natural way to find love.”
The
new campaign will compliment the existing ‘Don’t
Wait for Cupid and Fate’’ advertising outreach,
which has successfully grown both brand awareness and subscribers
in 2008.
About
match.com
Match.com pioneered online personals when it launched on the Web
in 1995 and continues to lead this exciting and evolving category
after more than a decade.
Throughout
its 13-year history, match.com has redefined
the way people meet and fall in love and is credited with more
marriages than any other site. Now, more than 15 million people
around the world participate in the Match.com
relationship network, providing a rich tapestry of ethnicities,
interests, goals, ambitions, quirks, looks and personalities from
which to choose.
Match.com
operates leading subscription-based online dating sites
in 37 countries, in 15 languages, spanning six continents. Match.com
also powers online dating on MSN across Europe, Asia, the United
States and Latin America and is the premier provider of personals
for Love@AOL.
Match.com is an operating business
of IAC (NASDAQ:IACI).
Web
Site: http://uk.match.com
Contact
Details: Katie Sheppard
Match.com International Limited
The Communications Building
48 Leicester Square
London
WC2H 7LR
0845 345 8759