The Body Shop Announces a New Digital Look and Introduces New
Products
Released
on: August 26, 2008, 5:06 am
Press
Release Author: Leanne Rinning
Industry:
Apparel
& Fashion
Press
Release Summary: The Body Shop is to reveal a fresh new online
look mirroring the company’s values and the belief that
the only way to beautiful is Nature’s Way.
Press
Release Body: The naturally inspired beauty and cosmetics company
will re-establish their ethical background by promoting a new
marketing campaign named ‘Nature’s Way’
and launching two new product ranges – Wellbeing
and Nature’s Minerals, a mineral make-up range.
Worldwide
The Body Shop websites will be housed under the same
domain name, making it easier for customers to find Body Shop
products online. The revamped look will coincide with the launch
of the new products which will be made available within the coming
days.
Both
new product ranges are inspired by the natural world’s abundance
of ingredients.
The
Wellbeing range offers four new regimes; Total
Energy, Pure Detox, Divine Calm and Deep Sleep treatments, which
are all produced with natural ingredients based on traditional
herbal remedies to help alleviate modern day lifestyle worries.
Many
ingredients included within the Wellbeing ranges are sourced through
the Community Trade program, meaning a purchase from the range
contributes to socially or economically-marginalised communities
around the world, from Ghana, Brazil and Nicaragua, to the UK
and Republic of Ireland.
The
new Wellbeing products from The
Body Shop are designed to be easily incorporated
into any lifestyle, with customers being able to pick the regime
that's right for them.
The
Nature’s MineralsTM range is derived from pure
mineral powders, in order to deliver a natural finish, offering
'barely there' make up that also helps to achieve healthy looking
skin.
Nature’s
MineralsTM has been clinically proven to be suitable for those
with sensitive skin with each product being preservative free,
fragrance free and oil free. The Foundation, Blusher and Eyeshadow
brushes available within the Mineral Make Up range are also 100%
free of animal hair.
The
Body Shop also plans to convert all PET (polyethylene
terephthalate) bottles, from 30% recycled material to 100% over
the next 12 months.
About The Body Shop:
The Body Shop International Plc has more than 2500 stores in over
60 markets worldwide. A global retailer of toiletries and cosmetics,
The Body Shop is committed to environmental
protection and respect for human rights; the company develops
trading relationships with communities in need and are against
animal testing in the cosmetic industry. The Body Shop also encourages
education, awareness and community involvement among its staff
and customers.
All
The Body Shop products and ranges are suitable for vegetarians,
meaning they contain no animal slaughter by-products. Select ranges
are suitable for vegans, which in addition contain no animal derivatives,
such as beeswax, honey and lanolin.
Web
Site: http://www.thebodyshop.com/bodyshop/
Contact
Details: Leanne Rinning
PR Consultant on behalf of The Body Shop
51 Timberbush
Edinburgh
EH6 6QH
+448541300022
www.thebodyshop.com/bodyshop/
2009
