Boots.com Reveals New Look
on: September 25, 2008, 4:35 am
Release Author: Boots
Release Summary: Boots.com the UKs biggest health & beauty
online retailer has revealed a whole new look and feel for the
Release Body: Boots.com, UK health and beauty
website and the online presence of Boots UK, has undergone a complete
revamp. The new site is being launched to users with Boots.com's
biggest ever Beauty Event.
new look site for Boots
boasts a host of new features and functionalities to improve the
customer's shopping experience. These include improved navigation
and one page checkout, as well as a 'wish list' facility and product
ratings and reviews.
Stacey, Director of Boots.com, explained, "Boots.com
was initially launched more than six years ago. In this time,
e-commerce has grown beyond all expectations and technology has
come on at pace. In addition, our customers have told us that
they would like to see more information and advice alongside our
thousands of health and beauty
is seizing the opportunity to update the technology which is used
on the site, whilst at the same time introducing the richer content
which customers have requested, following extensive customer research.
Stacey further explained, "We know our customers
want a quick, simple checkout, delivery options that suit them
and to feel part of a community online. This is the first stage
in an exciting period of development for Boots' online presence
and we are committed to delivering customers a multi-channel shopping
experience. There are many more exciting developments planned
over the next few months including the launch of a ‘buy
online and collect in store' service, further developments in
health advice and information, and online communities for our
partnered with multi-channel experts utilising IBM's
WebSphere Commerce platform implemented by Steria,
in partnership with Europe's leading WSC systems integrator, Salmon.
The customer-led design was managed by London based digital agency,
site's new platform will also greatly increase Boots.com's advice
and information capabilities. As well as the existing
'Ask Boots' advice portal in partnership with the British
Medical Journal, the site will have inspiring video content with
advice on everything from morning sickness to beauty
videos showing how to get the latest looks.
new 'live pharmacist' service means that users
can email a health question to the site and have a pharmacist
call them back with online
pharmacy advice within 20 minutes. The service is available
nightly, Monday to Saturday from 6pm to midnight.
deliver users with new exciting content for beauty, Boots.com
has a new Beauty editor, ex-Grazia journalist Katie Campbell,
who will be covering everything beauty for the site - from backstage
trends, beauty masterclass features, new brands and exclusive
launches, to insider tips and tricks from the industry experts,
updated on a daily basis.
site's product range has also been expanded, to include new, exclusive
lines and gift ranges in time for Christmas. For example, the
site's popular Beauty Boutique will now feature
online exclusives from brands such as Bliss, Korres and Caudalie.
Boots is the UK's leading retailer of beauty and health
products as well as health information.
Pharmacy Superintendent is responsible for healthcare advice provided
in relation to Pharmacy medicines and other healthcare advice
located within the Boots Pharmacy pages of Boots.com. Boots.com
is the trading name of Boots.com Direct Limited (VAT no. 116 3001
29) an Alliance Boots company. All other information and advice
on boots.com is the responsibility of Boots.com Direct Limited.
Details: Carrie Eames
0115 959 5995