Burton and GQ Magazine Join Forces
Released
on: September 18, 2008, 11:29 am
Press
Release Author: Burton
Industry:
Apparel
& Fashion
Press
Release Summary: Burton and leading men’s fashion magazine
GQ have joined forces for an exclusive instore promotion to showcase
key looks and this seasons must-haves from Burton.
Press
Release Body: Burton customers can take advantage
of GQ's insider knowledge as the magazine's fashion editors have
hand-picked pieces from Burton's autumn/winter 2008 collection,
which will be swing ticketed with an "As recommended by GQ"
sartorial stamp of approval.
The
promotion will be showcased in GQ's prestigious "Men
of the Year 2008" October issue (on sale 4th September),
which features a four page editorial fashion spread in addition
to an accompanying in store booklet highlighting Burton's autumn/winter
2008 collection featuring a full range of mens
jackets, shirts, full suits and accessories.
Commenting
on the partnership, GQ editor Dylan Jones said:
"Burton's clothes speak for themselves, they have all the
key trends of the season on show from utility work wear to smart
city gear and sharp suits. Burton excels at essentials".
The
Burton mainline autumn/winter 2008 range is more refined
with dressed down tailoring taking centre stage to give a smarter
but relaxed twist to casual wear.
Burton’s
Black Label premium range brings in a clean sophisticated
look and features subtle design touches and luxury fabrics to
emphasise the exclusivity and premium look of the collection.
In
addition, this season Burton proudly introduces
the Montague Burton Heritage Collection, a stylish
range of quality contemporary suiting born out of a passion for
traditional tailoring methods. The fabric selection and labeling
of the mens
suits take inspiration from original 1940s, 50s, and 60s Burton
garments and are brought up to date with a sharper modern fit.
Notes to Editors:
The Burton/GQ promotion will be featured online, and in the following
selected cities and shopping centres nationwide. London, Birmingham,
Glasgow, Manchester, Nottingham, Leeds, Bluewater, Eldon Square,
Leicester, Meadowhall, Reading, Southampton, Milton Keynes, Croydon,
Cambridge, Guildford, Kingston, Belfast, Chester, Bromley, Cardiff,
Merry Hill, Aberdeen, Metro Centre, Colchester, Exeter, Bath,
Plymouth, Derby, Solihull, Wolverhampton, Braehead Park, Tunbridge
Wells, Ipswich, Blanchardstown Centre, Swansea, Doncaster, White
Rose, Gateshead and Brighton.
About
Burton:
Burton has a long history in fashion having been founded in 1903
by Montague Burton in Chesterfield. Burton now has over 400 outlets
all over the UK and Ireland making it one of the country's largest
sellers of casual and formal mens
clothing, including men's jeans, suits, knitwear, shorts,
shoes, mens
shirts, underwear and accessories.
Customers
can also shop online from the Burton.co.uk website which offers
free returns in-store or by post and fast delivery to their home.
The site features a useful size guide to ensure customers can
get the correct fit. They can also sign up for the Burton newsletter,
which offers all the latest style updates, exclusive discounts
and competitions with a 10% discount for first-time subscribers.
Web
Site: http://www.burton.co.uk
Contact
Details: Sara Scurfield
Colegrave House
70 Berners Street
London
UK
W1T 3NL
020 7291 2951
2010
