Burton to Feature in New BBC Series
Released
on: October 14, 2008, 4:58 am
Press Release Author: Sara Scurfield
Industry:
Retail
Press
Release Summary: Burton is set to feature in the BBC’s brand
new series "British Style Genius".
Press
Release Body: Burton, one of the leading men’s
clothing retailers in the UK, is to be featured in a brand new
BBC series, "British Style Genius",
which takes a look at what makes British fashion and style so
distinctive and influential.
Across
five one-hour programmes, "British Style Genius"
examines the looks and trends that have come to define British
style, from the high street to high-end couture, from bespoke
tailoring to street style, from fashion rebels to traditionalists.
Burton
is to appear in episode two of the series entitled "A
Cut Above – The Tailored Look", calling on
Burton's history and expertise in the world of tailored
fashion. The episode will take a look at the evolution of mens
suits and other formal wear over the years, highlighting different
styles and looks.
With
a history in men's fashion dating back to 1903, Burton
is a key contributor in episode 2 of the new series, detailing
the changes in casual and formal men's fashion over the years,
with commentary on mens
coats, jackets and trousers.
The
BBC has compiled the series based on a collection of
interviews with industry experts including designers, models,
stylists and retail magnates. Featured in the series are fashion
icons Kate Moss and Twiggy,
renowned designers Vivienne Westwood and Alexander
McQueen as well as actors Michael Caine
and Roger Moore.
"A
Cut Above – The Tailored Look" will air on
14th October at 9pm and can be viewed on the
BBC iPlayer after the broadcast.
About
Burton
Burton has a long history in mens clothing and fashion having
been founded in 1903 by Montague Burton in Chesterfield. Burton
now has over 400 outlets all over the UK and Ireland making it
one of the country's largest sellers of casual and formal menswear,
including mens
jeans, shirts, mens
jackets, suits, knitwear, shorts, shoes, underwear and accessories.
Customers
can also shop online from the Burton.co.uk
website which offers free returns in-store or by post and fast
delivery to their home. The site features a useful size guide
to ensure customers can get the correct fit. They can also sign
up for the Burton newsletter, which offers all the latest style
updates, exclusive discounts and competitions.
Web
Site: http://www.burton.co.uk/
Contact
Details:
PR Contact:
Sara Scurfield
Colegrave House
70 Berners Street
London
UK
W1T 3NL
020 7291 2951
2010
