ENTREPRENEUR JOURNEYS Kindles Vertical Integration
Released
on: October 1, 2008, 9:04 am
Press Release Author: Maureen
Kelly
Industry:
Internet
& Online
Press
Release Summary: Sramana Mitra, while researching Amazon for her
Forbes column, enters into experimental book project with Amazon's
BookSurge which may signal more changes in store for the publishing
industry. The book ENTREPRENEUR JOURNEYS, on sale today at amazon.com
details the start-up years of a dozen successful high-tech entrepreneurs.
Press
Release Body: As serial entrepreneur, strategist, and columnist
Sramana Mitra
details in her columns today (Amazon:
Will It Kindle Vertical Integration, her paidContent
article, and in her Forbes column My
Adventure With Amazon which is a follow-up to her previous
piece How
Amazon Could Change Publishing), her maiden voyage in book
publishing begins as an experiment. By using Amazon’s BookSurge,
her royalty rate is nearly three times the normal 10-15% that
authors make in traditional publishing arrangements and Mitra
is only completely funding her own publicist. In addition to revealing
an interesting twist in the evolution of Amazon and vertical integration,
with long term consequences for the publishing industry, this
experiment also produces ENTREPRENEUR
JOURNEYS, Volume One ($16.95 paperback
available from www.amazon.com
). In this engaging book Sramana Mitra offers the rare seat at
the table with some of today’s most successful entrepreneurs
providing an intimate look at how to build a thriving business.
As
one entrepreneur speaks with another, readers gain access to case
studies—conversations really—exploring the alleys
of entrepreneurship in a way that only an experienced strategist
like Mitra can probe and extract. Her synthesis of key learnings
and incisive analysis add great depth to her discussions with:
| ·
|
Sridhar
Vembu |
founder
and CEO of AdventNet, and Jerry Rawls, co-founder and CEO
of Finisar, on bootstrapping |
| ·
|
Steve
Hafner |
co-founder
and CEO of Kayak, Gautam Godhwani, founder and CEO of SimplyHired,
and Russ Fradin, co-founder and CEO of Adify, on taking
on giants |
| ·
|
Philippe
Courtot |
Chairman
and CEO of Qualys, and Steve Singh, Chairman and CEO of
Concur, on disrupting business models |
| ·
|
Marcos
Galperin |
co-founder
and CEO of MercadoLibre, and Edward Fields, founder and
CEO of HotChalk, on addressing unmet market needs |
| ·
|
Hans
Peter Michelet |
Executive
Chairman of Energy Recovery Incorporated (ERI), Carol Realini,
founder and CEO of Obopay, and Harish Hande co-founder and
Managing Director of SELCO, on tackling planet scale problems |
A
renowned strategist in her own right, Mitra is a true Silicon
Valley insider—an entrepreneur who has founded three companies,
a strategy consultant who has worked with some 75 companies, a
columnist for Forbes and author of the widely syndicated business
blog Sramana Mitra on Strategy (www.sramanamitra.com).
ENTREPRENEUR
JOURNEYS is accessible through its story-telling narrative,
and at the same time academic in its depth of insight. This is
a book that is sure to please anyone interested in building a
new business, but is essential reading for every technology entrepreneur.
“In
entrepreneurship, I believe, lie solutions to many of the problems
facing our modern world,” explains Sramana Mitra. “ENTREPRENEUR
JOURNEYS is my attempt to capture that tribal knowledge accumulated
in the private lives of great entrepreneurs and institutionalize
it, so entrepreneurs all over the world can vicariously experience
those conversations, those dinners, lunches, coffees, which I
have been fortunate to have access to, and through which I built
myself up.”
Web
Site: http://www.sramanamitra.com
Contact
Details: Maureen Kelly
66 Bernards Avenue
Bernardsville, NJ 079224
908-953-0602
mkelly@bizbookpr.com
2025
