TMD Bangkok celebrates 3 years of building successful international
brands
Released
on: October 24, 2008, 5:30 am
Press
Release Author: TMD
Communications
Industry:
Marketing
Press
Release Summary: Bangkok, October 22, 2008: TMD (The Marketing
Department) Bangkok, an integrated marketing and brand development
firm, is celebrating its third anniversary on Wednesday as well
as its expansion into Japan, with the opening of its new Bangkok
office and the launch of its new Tokyo branch.
Press
Release Body: While many companies nervously await the impact
of the current global financial crisis, some are casting fears
aside, already looking for innovative new marketing strategies
to not only help them survive, but also forge ahead of their fear-stricken
competition. This determination by forward thinking businesses
to stay ahead of the curve has increased the demand for
TMD’s twenty-first century approach to brand building
and marketing.
Economic
downturn or period of opportunity?
“Normally,
when industries fall into crisis or global markets experience
down-turns, marketing budgets are the first thing to go,”
says Kirk Bentham, TMD’s Founder and Managing
Director. “Ad agencies and media suppliers
are always the first to feel the pinch, but TMD is fortunate not
to be your typical advertising agency, one that relies on our
clients’ big media spending to be profitable. We’ve
been the “anti-agency” from day one.”
TMD
sees itself as a client’s strategic partner, assisting in
business and product development, and most importantly according
to Bentham, developing better ways for brands to communicate and
utilize their best assets – their people. “Advertising
and media buying make up just a very small percentage of what
we offer,” he adds.
Comprised
of a uniquely experienced talent pool, TMD is
able to get beneath the skin of a client’s business and
leave nothing un-explored when developing strategies. It’s
with this approach that they have been offering top companies
something much more valuable than campaign planners and creatives
for the past three years.
“Even
before the current financial crisis made the headlines, we had
been enjoying a new wave of clients looking for a more holistic
approach to marketing and branding. We’ve had many clients
come to us from big agencies this year, not to cut back on their
spending but to get more for what they pay for,” said
Bentham.
This
wave has also brought some very high-level talent and new market
opportunities for TMD. Former Interbrand
VP Eric Peterson felt this shift in outlook and left
his position as Brand Strategy Director at local agency In-house
to join Bentham, award-winning designer and art director Jeff
Williams, and their new powerhouse team of local project specialists.
Peterson was joined by former Brandcom Sr. PR Consultant Pemika
Wongaiyara, who provides extra clout to TMD’s
PR services. The team was rounded out by Jeff W. Richards,
a writer/journalist and Tokyo event specialist.
“Tokyo has always been a tastemaker market for all things
hi-tech, fashion, and nightlife oriented,” says Richards.
“What TMD has going on in Bangkok – at the corporate
level – hits all the right notes with what companies are
looking for now.” He adds that Japanese businesses are no
different. “Japan Inc. is looking for its own powerful brand
stories to energize expanding business and keep the fears of recession
at bay. Many of today’s largest brand conglomerates are
Japanese, instantly recognized the world over. With ever increasing
expansion into SE Asian markets, they can see huge opportunities
to move ahead of their competition if they utilize different ways
to communicate – especially with proper English messaging
in new markets.”
Such
is the grip of the global financial crisis that it will be today’s
forward thinking companies – the ones who change the way
they think and communicate – who will see the greatest gains.
Working with these visionary businesses, TMD and
its team of innovators aims to sweep away the “ad pushers”
– the weaker and inarticulate competition – to help
them find new ways of thinking and future-investing in the new
post-advertising age.
Web
Site: http://www.tmdbangkok.com
Contact
Details: For more information, please contact
Mr.Kirk J Bentham, Ms. Pemika Wongaiyara
TMD Communications Co. ltd.
Sukumvit 23 Ocean Tower 2, 23rd Floor
Tel. 0-2661- 6848
www.tmdbangkok.com