Venulum’s Retail Wine Business Enjoys 27% Sales Increase
on: October 7, 2008, 7:15 am
Release Author: Venulum
Release Summary: Venulum has recorded a 27% increase in sales
figures for Cadman Fine Wines, the wine retailer owned by Venulum.
Release Body: Venulum has reported a 27% increase
in sales figures during the last quarter for its wine retailer
Cadman Fine Wines
set up the retail business in 2004 under the Cadman Fine
Wines brand to compliment the wine investment side of
Cadman, Chairman of Venulum Group, said, “The
increase we are experiencing is due to an expanding customer base,
together with increased internet sales driven by unique promotional
offers. We were also short listed by Decanter Magazine for the
UK online wine
merchant of the year which no doubt helped broaden our visibility”.
Cadman believes that what really sets the business apart
from other fine wine merchants is the ability of his clients to
order fine and rare wines by the bottle. Clients are also able
to make up their own cases and choose from themed mixed cases
– offering a premium selection of wines. Giles shares a
passion for fine wines with his clientele; from 1st growth Bordeaux,
Grand Cru Burgundy and Super-Tuscans, to new wines from newcomers
to wine production.
a retail presence also benefits our investment clients who invest
in forward purchase agreements, En Primeur and wine contracts,”
explains Cadman. "When the wine contracts become physical
we have the opportunity to sell back to the trade or to sell retail
through Cadman Fine Wines and retain more of the margin for our
investors” he adds.
majority of Cadman
Fine Wines clients come from the web and the site is continuously
developed to take advantage of the latest technology. A lot of
traffic has been driven by very good reviews from highly regarded
independent wine websites
King, Director of Venulum En-Primeur and Wine Limited,
has also seen the benefits of having a retail business when dealing
with negotiants in Bordeaux
and Burgundy. King heads the team who make the annual pilgrimage
to the French tastings to buy on behalf of Venulum Wine Limited,
Venulum Wine LLC and Cadman Fine Wines. “Negotiants want
profile for their product and so we are very attractive to them
because we market their wines” he explains. “We get
preferred status on most allocation lists now which gives us significant
buying power” he adds.
The Venulum Group is a multinational private wealth management
firm headquartered in the British Virgin Islands. The Group manages
the wealth of high net worth individuals, and specialises in alternative
investments often not available to the general public. Venulum
helps high net worth individuals balance their portfolios.
Venulum Group was formed in 2002, and has expanded to include
offices in four countries, with service offices in a further two.
Since 2002 Venulum's client base has expanded rapidly, and now
has a substantial number of United States based clients.
Details: Chris Pattison
CJP Intelligent Marketing
53 54 Brooks Mews
+44 (0) 207 491 4443