Virgin Active says leave the cleavage to the girls
Released
on: October 21, 2008, 8:28 am
Press
Release Author: Virgin
Active
Industry:
Healthcare
Press
Release Summary: Virgin Active has taken to the streets of Britain
to highlight the risks of male obesity
Press
Release Body: Virgin Active is conducting 'moob'
shopper demonstrations around the country to raise awareness of
obesity and to encourage the British public to get in shape.
Highlighting
the parts of the body that many feel embarrassed about, such as
bingo wings, wobbly bellies and muffin tops and with the slogan
"Love your good bits, lose your bad bits",
the campaign aims to incentivise people to start exercising and
get body fit.
For
a week in September a dedicated team of 'moob men' will parade
around London and through the city centres of Birmingham and Manchester.
The moob men will be walking around in their bras to draw attention
to the rise in cases of man boobs within the UK male population
and to increase awareness of the latest Virgin Active campaign
which encourages people to remedy their unwanted shapes through
exercise. Fitness professionals will be on hand to answer any
exercise related questions at each location.
Celebrities
who have been ridiculed for their man
boobs include Simon Cowell, Tony Blair, Robbie Williams, Davy
Jones and Chris Moyles.
Chris
Beedie from Virgin Active commented: "Rather
than take the drastic measure of surgery to correct or improve
their unwanted man breasts, we want to encourage men to use exercise
to get in shape. Moobs are a serious issue and we want to highlight
the importance that fitness
plays in keeping you healthy and improving your body image. We
want to use our volunteers to show the people of Britain that
not everyone is afraid to accept their moobs and instead are admitting
they want to do something about them. We hope to encourage other
men to come and get rid of their unwanted man boobs the old
fashioned way".
Virgin
Active will be scheduling special workouts based around
their "Love Your Good Bits, Lose Your Bad Bits"
campaign from October.
About
Virgin Active Health Clubs:
Virgin Active Health is a well respected global brand which currently
has more than 900,000 members across 170 health
clubs, with more clubs planned for opening throughout Europe
during the next few years.
Virgin
Active are passionate about exercise and wellness and strive to
offer world-class facilities that include state of the art cardiovascular
equipment, toning circuits, free weights, swimming pools, indoor
cycling studios, aerobic studios, and junior care facilities,
to help members achieve their exercise goals in a fun and motivated
environment.
Web
Site: http://www.virginactive.co.uk/
Contact
Details: PR contact:
Gemma Woodfield
PR Department
Virgin Active Limited
21 North Fourth Street
Central Milton Keynes
MK9 1HL
+44 (0) 1908 546 600
2010
