Bigmouthmedia promotes search marketing as career option
Released
on: November 19, 2008, 7:48 am
Press
Release Author: Bigmouthmedia
Industry:
Internet
& Online
Press
Release Summary: Bigmouthmedia launches campaign to promote search
marketing as career option
Press
Release Body: Bigmouthmedia, independent digital
marketing agency, has launched a new cross-industry campaign to
promote a career in Search and digital marketing to university
graduates.
The
move follows the recent publication of survey
results revealing that the majority of Scotland's new graduates
feel that higher education should do more to connect students
to potential opportunities in emerging industries. The research,
which was conducted earlier this year by bigmouthmedia, also revealed
students' beliefs that universities are failing to adequately
prepare leavers for life in the real world.
Despite
the fact that search marketing has grown from nothing to become
a £1.2bn a year business in the last decade, until now none
of the UK's careers advisory bodies have listed search
engine optimisation or digital marketing amongst the options
available to graduates. However, following consultations with
bigmouthmedia, Careers Scotland have now updated their records
to reflect the industry's growing significance.
While
continuing to work with the relevant sector Skills Councils in
Scotland to ensure that information is available to entry-level
job seekers, bigmouthmedia now plans to carry
the campaign to the rest of the UK and Europe.
"Every
year companies like bigmouthmedia hire a raft of recent graduates,
yet our experience attending university careers fairs tells us
that many new entrants to the workforce are simply unaware of
the opportunities available in the sector," said Lyndsay
Menzies, Managing Director of bigmouthmedia UK.
She
continued, "With a wide range of roles on offer the search
marketing sector can offer a career path to both science graduates
with Maths, Statistics or IT related degrees and social sciences
students with creative, language and communications skills. We
believe that new career paths like this have a vital role to play
in the economy, and will continue campaigning to ensure that the
relevant advisory bodies are kept up to date."
"It's
often been joked in the search marketing space that no one wanted
to be a search marketer when they grew up. Such jobs didn't exist.
Now they do, and it's great to see that careers services are catching
up to help provide education for this important career,"
said Danny Sullivan, Editor In Chief, SearchEngineLand.com.
Notes to editors:
Search
marketing career campaign release screenshots and survey results
are available through the bigmouthmedia website as well as additional
up-to-date digital
marketing news.
About
bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's largest independent
digital marketing agency. With a team of over 200 staff located
across 13 offices in 10 countries on 3 continents, the company
maximises exposure for major brands online through a variety of
fully integrated digital marketing channels: Search engine optimisation,
PPC, Online Media Planning, Affiliate
marketing, Social Networking, Brand Monitoring, Online PR
and Web Analytics. Bigmouthmedia also provides up to date daily
digital marketing news to ensure clients are fully informed and
aware of all industry developments.
Web
Site: http://www.bigmouthmedia.com/
Contact
Details: For further media information please contact
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848
http://www.bigmouthmedia.com/
2010
