LG and PRADA debut the latest PRADA Phone by LG in Europe
Released
on: November 268, 2008, 5:50 am
Press
Release Author: LG Electronics,
Inc.
Industry:
Electronics
Press
Release Summary: Exclusive form of sophistication and style in
contemporary mobility
Press
Release Body: London, UK, 18 November, 2008 - LG Electronics
(LG), a worldwide technology and design leader in mobile
communications, and PRADA, world’s leading
fashion brand, today announce the global launch of the highly
anticipated successor to the PRADA Phone by LG.
The latest handset from LG and PRADA partnership
is set to hit the stores in Europe by late November this year.
The
latest edition of the PRADA Phone by LG (Model: LG-KF900)
offers a collection of technical upgrades catering to
today’s highest mobile needs. In the outer peripherals,
new handset preserves the same original minimalist exterior that
has now become a key design inspiration of touch screen handsets
worldwide. A defining modification for the new handset involves
a set of aesthetics keys that slide out to form a more professional
look that not only grazes an elevated level of sophistication,
but is also a highly efficient communication tool that complements
the latest PRADA Phone by LG’s technology.
The
handset’s user interface also receives a powerful improvement
with LG’s latest active flash UI technology
and haptic feedback on touch input enhancing the experience of
the phone’s exclusive contents offerings. Dynamic upgrades
to the software is well complimented by hardware extensions that
include 3G capability with HSDPA up to 7.2 Mbps and advanced 5
megapixel camera featuring slow motion video recording and DivX
playback. Other features include Wi-Fi, full HTML browser, and
video calling capabilities.
Reinventing
the most exclusive form of mobile sophistication and style, the
latest version of the PRADA Phone by LG magnifies
the heritage of the predecessor with exclusive PRADA
elements including ring tones, wallpapers, and video clips that
are carefully selected for users to fully experience the handset
inside and out. Each of these unique contents displays
PRADA’s extraordinary artwork dedicated to the
company’s visionary design philosophy. Contents include
the PRADA Fall/Winter 2008 Lookbook, new PRADA
animation films dedicated to the PRADA Phone by LG,
and wallpapers illustrating principal themes from PRADA’s
annual design collections dating back to 2001.
This
time around, LG and PRADA reinvents mobile trend
with another stunning offering, the ‘PRADA Link’
(Model: LG-LBA-T950). Expected to release with the new
handset, this sleek and elegantly packaged digital timepiece is
a Bluetooth device that can remotely monitor phone calls as well
as read full SMS text messages without having to extract the phone
from a bag or pocket. Extending the handset’s luxurious
exterior beyond the device itself is a new wearable type accessory;
the PRADA Link not only revolutionizes the conventional
methods of mobile communication, but adds practicality and convenience
to a fashionable statement.
The new PRADA Phone by LG and the PRADA
Link will be available with a starting price of 600 Euros
and 299 Euros, respectively. The products can be purchased through
major mobile dealerships in the UK, France, Germany, Italy, Spain,
Netherlands, and other countries in Europe. Please contact your
local operator for details on the handset’s availability
in your area.
For
further information, please visit www.pradaphonebylg.com
###
About LG Electronics, Inc.
LG
Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile
communications, employing more than 82,000 people working in 114
operations including 82 subsidiaries around the world. With 2007
global sales of USD 44 billion, LG is comprised of four business
units - Mobile Communications, Digital Appliance, Digital Display
and Digital Media. LG is the world’s leading producer of
mobile handsets, flat panel TVs, air conditioners, front-loading
washing machines, optical storage products, DVD players and home
theater systems.
LG
Electronics Mobile Communications Company (LG) is a leading global
mobile communication and information company. LG creates handsets
that provide an optimized mobile experience to customers around
the world with its cutting-edge technology and innovative handset
design capabilities. Increasingly, LG is perusing convergence
technology and mobile computing products. LG will continue to
take leadership in the mobile communication environment with stylish
designs and smart technology. For more information, please visit
www.lge.com.
About
PRADA Group
The
PRADA Group is one of the world’s leading companies in the
luxury goods market. Through the Prada, Miu Miu, Church’s
and Car Shoe brands, the Group manufactures and markets high-quality
handbags, leather goods and accessories, footwear, ready-to-wear,
eyewear and fragrances. Its products are sold in 78 Countries
around the world through 211 directly operated stores and a network
of selected, high-end multi-brand shops and luxury department
stores. The Group relies on 16 production plants, 14 located in
Italy and 2 in Great Britain (for Church’s) and on 6,900
employees worldwide. Group’s revenues in 2007 reached 1.7
billion Euros.
Web
Site: www.lge.com
Contact
Details: LG Electronics:
Jun Hyuk Choi
LG Electronics
Corporate Communications
Office: +82 2 3777 3623
Email: lgpr@lge.com
2010
