LOTO’s bilingual engine goes to work for China’s media
Released
on: November 21, 2008, 8:28 am
Press
Release Author: LOTO
Attn: George Chan, Director of Business Development and Strategic
Partnerships
Industry:
Internet
& Online
Press
Release Summary: Beijing, November 21, 2008 – LOTO Online,
a Beijing-based Internet technology company, is expanding to provide
bilingual web platform services to China’s major media outlets,
such as People’s Daily Online and CCTV.com. LOTO's proprietary
and unique patented technologies help its clients achieve 3 main
goals: (1) increase the amount of original content the clients
are able to provide; (2) allow the clients to be the first to
publish in English, content that was previously available only
in Chinese; and (3) enlarge their circulation amongst foreign
readers at home and abroad. Utilizing LOTO’s platform, China’s
media can now be originator of its news in English and be the
first to publish in English, breaking news which was previously
reported only in Chinese. This boost in foreign circulation allows
readers all over the world to now get first-hand news, printed
in English, from the original Chinese sources.
Press Release Body: LOTO’s
bilingual engine goes to work for China’s media
Beijing,
November 21, 2008 – LOTO
Online, a Beijing-based Internet technology company, is expanding
to provide bilingual web platform services to China’s major
media outlets, such as People’s Daily Online and CCTV.com.
LOTO's proprietary and
unique patented technologies help its clients achieve 3 main goals:
(1) increase the amount of original content the
clients are able to provide; (2) allow the clients
to be the first to publish in English, content that was previously
available only in Chinese; and (3) enlarge their
circulation amongst foreign readers at home and abroad. Utilizing
LOTO’s platform,
China’s media can now be originator of its news in English
and be the first to publish in English, breaking news which was
previously reported only in Chinese. This boost in foreign circulation
allows readers all over the world to now get first-hand news,
printed in English, from the original Chinese sources.
Recently,
People’s Daily Online was swift to report first-hand on
the incident related to Microsoft Windows Genuine Advantage, also
referred to as the “Black Screen.” People’s
Daily Online published a series of English articles that were
cited by over 30 English media providers and English content websites.
The New York Times Online published an article referencing the
original piece published by People’s Daily Online, providing
links to the article and also a Chinese blog covering the incident.
The People’s Daily articles were also cited by Australian
news blog, Bigblog, the Malaysian online media, Daylife.com, the
US news website, Congoo.com and the US online news community,
Topix.com.
“Now,
with this rapid dissemination of news, the viewpoints of China’s
netizens and authorities are able to be reflected in foreign Internet
circulations almost immediately,” Johnson Jiang,
LOTO founder and CEO, said.
LOTO
increases translated content and information available to English
readers all over the world. This results in greater access to
original sources of information that come from different perspectives.
A whole new path has emerged for Chinese ideas, opinions, and
news to reach the rest of the world. Following the 2008 Beijing
Olympic and Paralympic Games and the upcoming Shanghai World Expo
and Guangzhou Asian Games (both in 2010), LOTO’s
bilingual engine stands to be a powerful online resource for netizens
all over the world. It will offer a new perspective on China’s
news, culture, traditions and history.
LOTO’s
emergence onto the news scene has revolutionized global searching.
Previously, news searches using popular engines such as Google
and Yahoo would often return only a few search results originating
from China’s media. The bulk of results are usually translated
articles published by foreign media. LOTO
bypasses this step.
“The
issue was that much of the searching was, and still is, done using
English keywords, while news reported by China’s media,
for the most part, was in Chinese. This created a huge gap between
information sought after and information actually accessed. But
now, with LOTO’s platform, emerges a solution
to the problem of worldwide access to information,”
Jiang said
LOTO’s
unique technology has removed language barriers between people
across the globe. The first and only one of its kind,
LOTO’s bilingual
engine is based on a human-machine interactive translation system,
dynamic translation memory technology and vast, continuously growing
databases of keywords, including one dedicated to Chinese news.
For the first time ever, netizens are given the ability to search
for news outside their native country using only English keywords
to return dozens of relevant news reports that have been published
by original media outlets such as People’s Daily Online
and CCTV.com.
Web
Site: http://loto.com.cn
Contact
Details: LOTO
Attn: George Chan
Director of Business Development and Strategic Partnerships
Beijing
Office
902, Unit B, Horizon Building, No. 6 Zhi Chun Street, Haidian
District
Beijing, PRC 100088
(Tel.) 86-10-82800924
(Fax) 86-10-82800943
New York Office
39-07 Prince Street, Suite 3K
Flushing, NY 11354
(Tel.) 1-718-969-6663
(Fax) 1-718-888-7780
2009
