LV= employees break Guinness world record

Released on: March 31, 2009, 8:28 am
Author: LV=
Industry: Financial

LV= insurance and investment group employees have successfully broken a Guinness World Record by collecting 952 used mobile phones in just one week and then donating them all to aid the Great Ormond Street children's charity.

The mobile phones were collected by 3,800 LV= employees across 28 LV= sites around the UK, and will be recycled or refurbished for re-use. All the money raised by recycling the mobile phones will go to the Great Ormond Street Children's Hospital 'Kiss It Better' Appeal. This national charity raises money to help children with cancer.

LV= also announced a further boost for the appeal as it stated that LV= will be matching pound for pound all of the money raised by the recycling or reuse of these the mobile phones.

The certificate confirming the achievements was gratefully received by LV= Group Chief Executive Mike Rogers on behalf of all the employees, and was presented by the Guinness World Records' Adjudicator Frank Chambers.

Mike Rogers, LV= Group Chief Executive, said: "This initiative has really captured the imagination of our employees. The spirit they have shown in rummaging around at home for all their old mobiles, to raise money for Great Ormond Street Children's Hospital, has been outstanding. One person alone brought in 15 old mobiles. Of course it's great to be a Guinness World Record holder, but it is far more rewarding to know that the efforts of our employees will significantly help Great Ormond Street's ‘Kiss It Better' Appeal and make a difference to those children who need it most."

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About LV=
LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= insurance and investment group employs around 3,400 people, serves around 3.5 million customers and members, and manages around £7 billion on their behalf. We are also the UK's largest friendly society (Association of Friendly Societies Key Statistics 2008, Total Net Assets) and a leading mutual financial services provider.

Liverpool Victoria Friendly Society Limited is authorised and regulated by the Financial Services Authority and entered on the Financial Services Authority Register No. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

For further media information please contact:
Lucy Pope
Media Relations Manager
Press Office
LV=
County Gates
Bournemouth
Dorset
BH1 2NF
United Kingdom
01202 502 204
www.lv.com