BT Business Launches Online Starter Kit
on: June 8, 2009, 6:49 am
Author: Dan Thomas
Business has launched the Online Starter Kit, a service designed
to help small businesses promote themselves online, offering a
professionally-built web site and profile in the BT business networking
community for £199 including 12 months of web hosting*.
the first time BT Business
has brought together all of the essential ingredients for creating
an online presence into one low cost bundle. For businesses looking
to combine this with their broadband commitment, the Online
Starter Kit is also available at just £5 per month with
BT Business Total Broadband Option 3.
bundle includes a web site design consultation and professional
web site build, logo design, advice around web site copy and keywords,
hosting, domain based webmail and a BT
Tradespace profile - all designed to work together to boost
a business presence on search engines such as Google.
in five small businesses don't have their own web site, despite
£78 billion - 25% of UK retail spend - in this year projected
to come from online sales. According to BT Business research the
vast majority that do are also not getting the most out of their
websites or using them effectively to attract customers. Just
one in over 3,000 web sites use keywords in the content they post
on their sites, despite the use of keywords increasing the chances
of search engines picking up web pages. 42% have websites with
bad pages containing broken or invalid links**.
business needs an effective online presence that works well with
search engines, but this can sometimes be a daunting step for
start-ups," said Jerry Thompson, Director Business Products
and Online. "By bringing everything together in one low-cost
bundle BT is helping small businesses take the vital steps to
getting online hassle-free. 20% of small businesses now also use
social networking sites to win new business, so getting your company
web site to work more effectively with social
business networks such as BT Tradespace is becoming more and
Tradespace is a dynamic online community for sales and marketing
and offers a comprehensive directory of small business products
and services. It allows members to use the latest social media
tools - podcasts, videos and blogs - to promote themselves, engage
with customers, partners and suppliers and sell goods to consumers
over a secure and safe trading platform.
Notes to editors:
* Based on 12mths contract. The Online Starter bundle costs £199
ex VAT. This comprises monthly costs of £5 per month ex
VAT for a web hosting service plus a one-off cost of £139.
** Conclusion of an investigation of 70,000 websites released
by BT Business in March 09.
BTTradespace.com is a 350,000-member online community, which enables
businesses to sell products and services and connect effectively
with other people - in order to build business and customer relationships.
BT Tradespace provides social networking for businesses and free
BT is one of the world's leading providers of communications solutions
and services operating in 170 countries. Its principal activities
include the provision of networked IT services globally; local,
national and international telecommunications services to our
customers for use at home, at work and on the move; broadband
and internet products and services and converged fixed/mobile
products and services. BT consists principally of four lines of
business: BT Global Services, Openreach, BT Retail and BT Wholesale.
Telecommunications plc (BT) is a wholly-owned subsidiary of BT
Group plc and encompasses virtually all businesses and assets
of the BT Group. BT Group plc is listed on stock exchanges in
London and New York.
Senior press officer
BT Group Newsroom
81 Newgate Street
020 7356 5369