Stena Line And Tourism Ireland Join Forces
Released
on: June 30, 2009, 5:09 am
Author: Stena Line
Industry: Travel
Stena
Line, the Irish Sea's leading ferry company, and Tourism Ireland
are encouraging British holidaymakers to discover Ireland's hidden
gems this summer.
To
mark the collaboration between Stena Line and Tourism Ireland,
a major new advertising campaign aimed at boosting tourism in
Ireland is to be launched. The new adverts will highlight what
makes Ireland such an attractive and exciting destination for
British holidaymakers, emphasising the fact that it's within easy
reach of Britain, and how straightforward and inexpensive it is
to get there by car with Stena
Line.
Stena
Line's UK Communications Manager, Nigel Tilson, said: "Together
with Tourism Ireland we are highlighting compelling reasons to
travel to Ireland.
"We
can provide the perfect solution for couples and families wanting
to get away for less. For British holidaymakers Ireland is close
to home yet offers something completely different.
"Taking
the ferry to Ireland makes so much sense. Travellers can bring
their car, pack in as much luggage as they like, and then enjoy
the freedom to explore once they get there."
Hidden
gems to entice British holidaymakers to Ireland include the little
fishing village of Rathmullan on the banks of Lough Swilly in
County Donegal and an island-hopping tour of the West Coast known
as the Connemara Safari where tourists can see wild dolphins,
grey seals, gannets and basking sharks.
Another
attractive Irish destination is the Milk Market in Limerick, one
of Ireland's foremost farmers' markets, offering an array of cheeses,
fish and seaweeds.
Lawrence
Bate, Director of Tourism Ireland, said: "Tourism Ireland
is delighted to be working with Stena Line on this initiative.
There is so much to do and see in Ireland, taking your car over
with all your favourite things such as sporting equipment and
toys makes great sense and affords great freedom to go where the
road takes you. With offers such as those from Stena Line, there
has never been a better time to discover Ireland."
About
Stena Line:
Stena Line is the market leader on the Irish Sea, offering the
biggest ferry fleet and the widest choice of routes between Britain
and Ireland, including ferries
to Belfast from Stranraer, ferries
to Larne from Fleetwood and routes from Holyhead to Dun Laoghaire
and Dublin Port and Fishguard to Rosslare. The company carries
over three million passengers on its Irish Sea routes each year,
more than its rival operators combined.
Stena
Line PR Contact:
Nigel Tilson
UK Communications Manager
Stena Line
Corry Rd
Belfast
BT3 9SS
028 9088 4036
www.stenaline.co.uk