on: July 22, 2009, 10:22 am
Barclaycard has launched a free iPhone game to coincide with
its acclaimed Waterslide advertising campaign. The game, called
Waterslide Extreme, is a first for the financial services industry and
reinforces Barclaycard's commitment to embracing new ways of
connecting with current and potential customers.
The Waterslide Extreme game, developed
by fishlabs and Dare for Barclaycard, has nine levels with the objective to steer a
character down an increasingly difficult waterslide in the quickest time whilst
collecting points and avoiding objects along the way. Visitors to an Apple Store or
ITunes can download the application for free from mid July.
Paul Troy, Head of Advertising and Sponsorship at Barclaycard, said: "The launch of
the iPhone 'Waterslide Extreme' game is a first in financial services. The
Waterslide ad has engaged
millions online and this game gives consumers the opportunity to go on the
CEO & Co-Founder Michael Schade, from fishlabs said: "We expect the game to be a
great success from the feedback we received from the customer testing. It is great
to work with a client such as Barclaycard that wants to do something different and
fun and we are delighted with what we have produced."
The concept for the mobile game is taken from Barclaycard's latest advertising
campaign that demonstrates the ease of contactless payment.
Barclaycard continue their innovation drive by being one of the first brands to use
Sky's new green button technology, providing consumers with behind the scenes
footage of how the TV ad was made. An animated introductory spot to the 40"
Waterslide advert has also been created in partnership with Sky to invite viewers to
engage via their green button.
- Ends -
Notes to editors:
Barclaycard, part of Barclays Global and Retail Commercial Banking division, is a
leading global payment business which helps consumers, retailers and businesses to
make and accept payments flexibly, and to access short-term credit when needed.
The company is one of the pioneers of new forms of credit card payments and is at the
forefront of developing viable contactless and mobile payment schemes for today and
cutting edge forms of payment for the future. It also issues credit and charge
cards to corporate customers and the UK Government. Barclaycard partners with a
wide range of organisations across the globe to offer their customers or members
payment options and credit.
In addition to the UK, Barclaycard operates in the United States, Europe, Africa and
the Middle and Far East.
Barclaycard PR Contact:
Barclaycard Press Office
1234 Pavilion Drive
01604 251229 www.barclaycard.co.uk