Hotels.com sponsors The Hotel Inspector on Five
Released
on: July 21, 2009, 5:22 am
Author:
Cordy Griffiths
Industry:
Entertainment
Hotels.com, the leading accommodation website, has taken up
the sponsorship of seven episodes of Five's eight programme series,
The Hotel Inspector, which shows on Mondays at 9pm on Five. The goal of
the campaign is to help promote the Hotels.com' promise to help its
customers "wake up happy" and drive brand awareness amongst the
show's ABC1, travel and internet-literate audience.
The current series of the show follows the award-winning hotelier Alex Polizzi, and
granddaughter of Lord Forte, as she visits failing hotels and bed and breakfast
establishments around the country and by giving advice and suggestions tries to get
their owners to reform them into profitable ventures.
The new spots will build on Hotels.com's existing advertising creative, made by
agency Lambie Nairn, which aims to bring the brand to life for travellers. The
consumer benefit of the fact that Hotels.com has hundreds of its own 'hotel
inspectors' who personally review hotels for the website will be brought to life in
the campaign - making it the only destination for travellers in search of the
perfect room, whatever the break.
The spots will feature a range of destination references as Hotels.com helps inspire
those looking for summer sun hotels.
Matt Walls, Marketing Director at Hotels.com, said: "As well as offering exposure
to a core audience interested in travel, The Hotel Inspector is exactly the right
fit for us. We have one of the largest teams of hotel inspectors in the industry who
personally review and recommend rooms for our customers, so the association with the
programme is spot on."
- ENDS -
Notes to editors
About Hotels.com
As part of the Expedia group which operates in all major markets, Hotels.com offers
more than 100,000 quality hotels, B&Bs and serviced apartments worldwide including New York hotels, Rome
hotels, Edinburgh hotels and London hotels. If a customer can
find the same deal for less on a prepaid hotel, Hotels.com will match it. Hotels.com
benefits from one of the largest hotel contracting teams in the industry negotiating
the best rates for its customers, plus there are 1.3m reviews from users who have
actually stayed in the hotels to ensure customers make an informed choice when
booking. Hotels.com won the Gold Award for best hotel booking site in Webuser
magazine in February 2009.
For further media information please contact:
Cordy Griffiths
Hotels.com
42 Earlham St
Covent Garden
London
WC2H 9LA
020 7019 2268
www.hotels.com