The Financial Times Reported Recently That Bookings For All Inclusive
Holidays Were Up 20% On 2008, Despite The Current Economic Troubles
Released
on: July 29, 2009, 7:04 am
Author: Beat
The Brochure
Industry: Travel
The
Financial Times reported recently (6.2.09) that bookings for all inclusive holidays
were up 20% on 2008, despite the current economic troubles. Holidays
in Turkey and Egypt are
increasingly popular medium haul destinations, out of the expensive
Eurozone but close enough to be medium haul.
Tui Travel’s latest UK consumer research indicates that
87% of Brits are planning to travel abroad on holiday this summer,
the same as last year, and 94% of them are heading straight for
a package deal.
At the same time, VisitBritan’s research shows that Brits
are planning to stay home in 2009, rushing to book five million
more UK-based holidays than last year. So what’s going on?
Holiday price comparison website BeatTheBrochure isn’t surprised.
“Both arguments make complete sense. Take the surge in demand
for UK-based holidays. In hard times people go for known quantities.
They choose serious leaders rather than charismatic ones. Staying
in becomes the new going out. On the other hand people who took
an exotic foreign holiday last year might be making savings by
choosing a better value foreign option, like all inclusive holidays.
They’re still going abroad, they’re just spending
less.”
So can the apparent resilience of the all inclusive holidays market,
long and medium haul travel and package holidays co-exist with
an equally apparent massive hike in UK based ‘stay at home’
holidays?
Obviously doing your homework is as important as ever, if not
more so. In line with the economy, the travel market is in a complete
state if flux and - whatever the statistics say - the future is
unpredictable. “There’s lies, damn lies and statistics”
quotes a BestTheBrochure spokesman. “We’re getting
contradictory messages from the industry so my advice is to keep
an open mind. Don’t assume anything as far as your holidays
are concerned!”
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