Mirror Group Launches New 3am Celebrity Gossip Site
Released
on: August 18, 2009, 1:12 pm
Author:
Mirror Group
Industry: Entertainment
The Mirror Group has announced the upcoming launch of
3am.co.uk, a new, standalone site based on the Mirror newspaper column
of the same name, revealing the latest celebrity gossip.
3am takes the world famous 3am recipe of gossip,
exclusives, and attitude-laden fun-poking at the world of celebs - and for the first
time delivers it to a whole new audience via a brand new bespoke website.
"In 2000, 3am made everything that had gone before it in newspapers look tired and
boring. Here was a fresh new attitude in reporting showbiz and the genre has never
been the same since," said Richard Wallace, editor of the Daily Mirror. "Now
we've done it again - this time online. 3am.co.uk is innovative, clever, funny and
brilliantly designed. We believe it will grow to become a must bookmark for highly
engaged audiences wanting the very best in celebrity news and comment. And we
believe the commercial opportunities in having such an audience are very exciting."
The website promises a unique voice in the world of celebrity news and celebrity gossip.
Fans will be able to vote celebrities up or down from the A-List to the Z-List.
They'll also be able to pass judgment on whether outfits are working or not, if the
right person was booted off the X-Factor, and, of course, who is winning in the
Katie Price / Peter Andre PR battle.
Instant breaking news will be delivered via "bleats" from the site’s trademark
wicked sheep.
And a special dynamic 3am.co.uk calendar will mean readers never again miss the
unmissable. Like, for instance, the date Kate Moss's latest Topshop range hits
stores.
Showbiz fans in a hurry will be able to get their 3am.co.uk fix in double quick
time, by using the site's groundbreaking "3am-in-a-flash" feature.
3am.co.uk editor Isabel Mohan said: "3am.co.uk will be breaking stories, pumping
out gossip and keeping users updated on scandal, but it's the voice of the site
that will keep them coming back time and time again."
The site has been developed over the last six months and will be supported by a full
marketing campaign including in-paper support, TV, promotions and giveaways.
The new 3am site from The Mirror launches on the 18th August.
About The Mirror Group:
Mirror Group Newspapers is owned by Trinity Mirror plc, one of the UK's largest
newspaper publishers, with an award winning portfolio including five national
newspapers, over 120 regional newspapers and 400 plus digital products.
The Group employs over 7,000 people in more than 85 locations across the UK,
including nine printing sites. The group's strategic goal is to build a growing
multi-platform media business, by developing and sustaining strong positions across
print and digital, with products and services which meet the needs of its customers,
both readers and advertisers.
PR contact:
Rupert Smith
Senior Press Officer
Mirror Group
One Canada Square
Canary Wharf
London
E14 5AP
020 7293 2885
www.3am.co.uk