Bigmouthmedia Wins Travolution Award for Best Use of SEO
Released
on: August 4, 2009, 4:43 am
Author: Iain Bruce
Industry: Advertising
Bigmouthmedia's
innovative collaboration with luxury travel operator Kuoni has
seen the agency win the prestigious Travolution Award for the
best search marketing campaign of the year.
Walking
away with the coveted prize for Best Use of search
engine optimisation, Europe's largest independent digital
marketing agency was recognised for an international campaign
that saw Kuoni enjoy a 100%
increase in number one search rankings while achieving outstanding
ROI. Praising the strategy for delivering a 104% increase in total
unique search visitors within a year, a panel of experts singled
out the project as an example of industry best practice.
"This
was a fantastic demonstration of when SEO and user experience
work hand-in-hand to create a powerful new proposition, especially
with Kuoni's new i-Travel proposition. The agency met all the
client's objectives and produced premium results with a clear
return-of-investment," said a panel spokesman.
Beating
stiff competition from ambergreen, iCrossing, Latitude and Greenlight,
bigmouthmedia's campaign was selected for its implementation of
constantly evolving SEO strategies including the use of social
media releases and the exploitation of synergies between Kuoni's
PPC strategy and its search marketing activities.
"Our
campaign was aimed at increasing search engine visibility, traffic
and revenues, and I'm delighted that its success on all fronts
has been rewarded with such a prestigious honour. Our internal
staff have worked closely with bigmouthmedia throughout to deliver
a particularly complex strategy, and this award is a richly deserved
accolade for all involved," said Joanna Edmunds, Kuoni's
Commercial Director.
Matt
Rooke, eBusiness Director at Kuoni, added: "The statistics
speak for themselves. Results like the 69% increase in organic
search engine traffic we delivered over a single year have helped
us achieve outstanding ROI on this campaign, while our use of
innovative link building activities to increase rankings for targeted
keyphrases and video listings has seen us earn first page rankings
in Google for over 90% of our targeted keywords"
The
Travolution prize rounds off a successful week for bigmouthmedia
on the awards circuit. On Tuesday September 29th, the agency learned
that it has also been nominated for Agency of the Year at the
2009 Marketing Industry Network Awards.
"I'm
delighted to see our campaign recognised in this way. It's a tribute
to the very talented team that worked side-by-side with Kuoni
on a constantly evolving campaign that used the very latest search
technologies to great effect," said Anneli Ritari, Senior
Travel Strategist at bigmouthmedia.
About
bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's largest independent
digital marketing agency. With a team of over 200 staff located
across 13 offices in 10 countries on 3 continents, the company
maximises exposure for major brands online through a variety of
fully integrated digital marketing channels: Search engine optimisation,
PPC, Online Media Planning, affiliate
marketing, Social Networking, Brand Monitoring, Online PR
and Web Analytics. Bigmouthmedia also provides up to date daily
digital marketing
news to ensure clients are fully informed and aware of all
industry developments.
For further media information please contact:
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848
twitter.com/bigmouthmedia
http://www.bigmouthmedia.com/
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