The Body Shop Announces New Fragrance Launch
on: September 15, 2009, 7:31 am
Author: The Body
Body Shop has announced the launch of a new fragrance named 'Love
fragrance has been created exclusively for The Body Shop by one
of the world's most talented perfumers, Dominique Ropion, who
has worked with the world's leading perfume brands, including
Cacharel, Givenchy, Calvin Klein, assisting in the development
of fragrances such as Armani 'Code', 'Lovely', 'Dune', 'Euphoria'
and 'Amarige'. Working closely with the Body Shop's in-house team,
Ropion created Love
Etc which combines jasmine, vanilla, sandalwood and musk cream.
gain greater insight into the generation of 20-30 year old women
who most identify with the values behind 'Love Etc', The
Body Shop also worked with respected socio-cultural trend
expert Jolanta Bak.
is a vehicle of dreams and aspirations - it conveys emotions,
dreams, aspirations," said Jolanta. "This fragrance
appeals to women for whom ethical values are very important. They
believe in justice, fairness and sharing, and they are less individualistic
than previous generations."
Etc' is the very first Eau De Parfum to feature alcohol made from
a fair trade and organic ingredients, grown in the foothills of
the Andes, promoting environmental sustainability and biodiversity.
launch of 'Love Etc' is supported by a new 'Love Etc' homepage
which features video uploads of what people from around the globe
expressing their views and opinions on love via the mediums of
music, song and dance. Visitors to the 'Love Etc' homepage are
also invited to send a love letter to a friend or loved one. The
love letters can be sent direct or anonymously in order to share
the love around the globe.
are also invited in store to learn more about how the fragrance
was created, with free samples of 'Love Etc' also be available
'Love Etc' will be available
online and on the high street from September.
Notes to Editors:
'Love Etc...' is a legal trademark of the Body Shop and the name
should therefore be written in its full form in any published
materials pertaining to the product.
The Body Shop
The Body Shop International plc is the original ethical cosmetics
company, now operating across more than 2,500 stores in over 60
markets worldwide. The Body Shop has constantly sought out wonderful
natural ingredients from all four corners of the globe to bring
you products bursting with effectiveness, to enhance your natural
beauty. We strive to use our planet’s resources wisely,
searching for outstanding natural materials and ingredients from
across the globe to include in our range of products. We continue
to lead the way, sourcing sustainable palm oil, introducing 100%
recycled packaging, and raising funds and awareness to help prevent
the spread of HIV/ AIDS, and continuing to support marginalized
communities around the world through our Community Trade fair
over 30 years The Body Shop has believed that business has the
power to make the right kind of difference to the world. Our unique
philosophy continues to drive everything we do, allowing our customers
around the world to become 'activists', simply by choosing from
our range of products. As Dame Anita Roddick said: "Activism
isn’t listed on The Body Shop labels as an ingredient, but
it is there as surely as the bergamot and hemp oil".
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