The Body Shop Revives 80s Favourites
Released
on: November 12, 2009, 9:20 am
Author:
The Body Shop
Industry: Retail
The Body Shop has announced it is bringing back some of its
most popular products from the 80s for a limited period.
The Body Shop is re-introducing classic products, now featuring new retro packaging.
Old favourites such as Fuzzy Peach, the Banana collection and Ice Blue are all
present, as well as a range of cleansers and moisturisers for face and body, and
hair care products.
Other original products included in the range are
Dewberry Bath and Shower Gel, with a fragrance still fondly remembered by almost
half of British women* (44%) and now containing Community Trade aloe vera, specially
selected for its ability to soothe and hydrate skin. Cucumber Cleansing Milk is also
making a return, to help cleanse without drying the skin. In addition to gentle
cucumber extract, the Cucumber Cleansing Milk features Community Trade organically
grown soya oil.
The Body Shop customers can also have their say
about which products from the 80s they'd like to see make a comeback by visiting
the company's website and voting on the items they'd like back on shelves.
With its strong and unique heritage, The Body Shop was founded by Dame Anita Roddick
in 1976 and has taken a place in the hearts of British women. A survey* showed that
two-thirds of women fondly recall its 1980s campaigning against animal testing (63%)
which today remains uncompromised, and its innovative use of natural ingredients
(60%). A brand known for taking pioneering steps forward, in the 1980s its
introduction of fair trade ingredients is still remembered by one-third of British
women (31%).
The Body Shop has consistently developed new innovative ways of helping protect the
planet through its use of packaging, with products in the originals collection now
packaged in 100% PCR PET (made from post-consumer recyclate).
Notes to Editors:
*Survey conducted by YouGov, July 2009
About The Body Shop
The Body Shop International plc is the original ethical cosmetics company, now operating across more than 2,500
stores in over 60 markets worldwide.
The Body Shop strives to use the planet's resources wisely, searching for
outstanding natural materials and ingredients from across the globe to include in
its range of products. The company continues to lead the way, sourcing sustainable
palm oil, introducing 100% recycled packaging, and raising funds and awareness to
help prevent the spread of HIV/ AIDS, and continuing to support marginalized
communities around the world through its Community Trade fair trade programme.
For further information please contact:
Leanne Rinning
51 Timberbush
Edinburgh
EH6 6QH
08451300022
www.thebodyshop.com
2009
