The Children's Mutual Launches What I Want To Be Webmercial
on: November 24, 2009, 12:59 pm
The Children's Mutual
The Children's Mutual, a leading Child Trust Fund provider,
has captured the career aspirations of kids in the UK in its new
webmercial and microsite.
Dressed to reflect the most popular career choices, babies from seven to 11 months
are seen acting out different job roles in the 50 second web ad.
The What I Want To Be webmercial was
prompted by research from The Children's Mutual into the dream jobs of the nation's children entitled What I Want To Be. Every
year the research tracks the career aspirations of children as they grow up, to
explore how social and economic factors might affect their ultimate career choices.
The brains behind the ad, Head of Online at The Children's Mutual and dad of one,
Nathan King said: "We wanted to engage with a new generation of parents who enjoy
and respond to online media. We understand families and their desire to help their
children fulfil their ambitions. So while the ad and microsite are a lot of fun our
products support parents in helping their children to reach their goals."
The project isn't the first time The Children's Mutual has broken new ground as a CTF provider. The family finance specialist also created the first branded CTF TV advert
encouraging parents to save for their children as well as a recently launched
animated guide to the Child Trust Fund. The webmercial and CTF microsite now form part of the company's evolving social
media engagement strategy.
According to King: "Personal finance is very few people's favourite subject but it
is a crucial part of daily life. As a family finance specialist we want to try
everything we can to help make saving and planning for the future as engaging and
straightforward as it can be."
Child Trust Funds are
designed to provide a tax efficient, long term savings vehicle for all eligible
children. Each eligible newborn child (born on or after 1 September 2002) receives a£250 Child Trust Fund voucher (£500 for low income families) from the Government
when their parents register for Child Benefit. The Government will make a second
contribution of £250 (£500 for low income families) when the child reaches seven and
is considering a third in the child's teenage years. Parents, family and friends
can all then add to this account up to a maximum value of £1,200 each year.
- Ends –
Notes to editors:
The What I Want To Be ad was directed by Steve Clarke and produced by Production
About The Children's Mutual - Home of the Child Trust Fund
The Children's Mutual's mission is to help parents, grandparents, family and
friends fulfil their hopes for today's children. The Children's Mutual is the only
UK company which specialises in long term savings for children and is now the choice
of 1 in 4 parents for their child's Child Trust Fund, with more than 725,000
accounts. This expertise has led several financial institutions and family-focused
high street retailers to choose The Children's Mutual as their stakeholder Child
Trust Fund provider.
The Children's Mutual PR contact:
22 Endell Street
020 7781 2376