The Co-Operative Accelerates Brand To Cover Motor Business
Released
on: November 2, 2009, 6:04 am
Author: The
Co-Operative Motor Group
Industry: Automotive
The
Co-operative Group today unveiled the latest phase in the rebranding
of its family of businesses – a positive change for almost
20 sites in its £250 million motor retailing operation.
The
rebrand of 19 showrooms as The Co-operative Motor Group is part
of The Co-operative’s £1.5 billion re-branding exercise
– the largest in UK corporate history.
The
dealerships, which until now, have traded under the Sunwin Motors
brand, will be renamed in a move that marks their formal induction
into the family of businesses, which includes food, funerals,
travel, pharmacy, motors, financial services and legal services.
More than two-thirds of the Group’s 5,000 outlets have been
rebranded over the last two years.
Mike
Austin, Managing Director of The Co-operative Motor Group said:
“Sunwin has worked hard to establish a trusted reputation
in the Midlands and North of England, and we intend to build on
that by adopting The Co-operative’s strong brand.
“This
is a name change only but it is the right time to make that change.
The relaunch of The Co-operative brand has been a major success,
and the financial performance of The Co-operative Group is stronger
than ever, as is trust in our brand.”
The
first of the Group’s dealerships to be rebranded will be
the Renault dealership in Preston on October 27. The rebrand programme
will be rolled out to the rest of the dealerships over the next
(x) months.
The
Co-operative
Motor Group, formerly Sunwin, which represents nine major
motor manufacturers (Renault, Nissan, Mazda, Peugeot, Fiat, Suzuki,
Chrysler, Dodge and Jeep), has reported sales of more than £250
million for the last financial year,
and in the space of just over two years it has refitted more than
two-thirds of its 4,300 used
cars outlets with the new look.
Contact Details: Keith Willoughby
The Co-Operative Motor Group
keith.willoughby@coop.co.uk
01274 377 300
2010
