A New Year 'Stop Smoking' Resolution Could Save You Money on Life Insurance


Released on: January 25, 2010, 9:10 am
Author: Direct Traffic Media
Industry: Financial

The start of a new year is when many smokers resolve to quit their habit for health reasons. However, there are also financial gains for doing so.

Not only will those who quit benefit from a substantial cut in expenditure from the cigarettes themselves, but once they have not smoked or used tobacco or nicotine products for 12 months, they will also be able to benefit from non smoker rates for their life insurance.

A male aged 35 with a 25 year level term life insurance policy could reduce their monthly premium by 42%* by being eligible for non smoker rates, saving £78 a year.

Smokers who quit can request an automatic reminder by email or text to review their life premiums after 12 months by using L&C’s LifePROMPT service.

Richard Morea, technical manager at L&C says “those who stop smoking at the start of 2010 should register with Lifeprompt now so they are reminded to review their life insurance costs in 12 months time. If they are successful in their quest to stop smoking, they will also be able to benefit from savings on their life insurance this time next year”.

*Monthly premium for a male aged 35, non Smoker, £100,000 level term insurance policy £8.90
Monthly premium for a male aged 35, smoker, £100,000 level term insurance policy £15.40


Notes to Editors:
London & Country (L&C) is the UK’s leading no-fee mortgage broker. Based in Bath, it provides whole of market advice via telephone and post to clients nationwide. As well as residential mortgages, it also specialises in the Buy-to-Let and adverse-credit sectors.

L&C is a Climate Neutral company and for the last seven years has invested in climate friendly projects and tree-planting to help offset its emissions and those of its customers. For more information, go to http://www.lcplc.co.uk

L&C has won numerous awards including:
Best Mortgage IFA/Adviser of the Year – Money Marketing, 2004, 2005, 2006 and 2008
Best Technology Adviser – Money Marketing 2007
Best Mortgage Broker outside London – Mortgage Strategy, 2004 and 2005
Best National Broker – Mortgage Introducer 2005, 2006 and 2007
Best Overall Broker – Mortgage Introducer 2005
Overall broker of the year – Pink Home Loans, 2006 and 2007
Top 100 company in the Sunday Times Fast Track 100 for 2004 and 2005
Business of the Year – The Bath Business Awards 2005
Growth Strategy of the Year – National Business Awards (Wales and West) 2008
Business Leader (Broker) – British Mortgage Awards - 2008
Online Mortgage IFA of the Year – Financial Adviser - 2008

For further information please contact:
David Hollingworth, Head of Communications
Office: 01225 341211
Mobile: 07710 634044
Richard Morea, Technical Manager
Office: 01225 341312
Mobile: 07970 885168



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