Barclaycard Brings Freedom To Over 30,000 Retail Outlets Across The UK
on: January 26, 2010, 8:09 am
Barclaycard has announced that it will be launching
Barclaycard Freedom in March - the broadest retail rewards scheme the
UK has ever known. The groundbreaking new loyalty scheme will be
available to over eight million cardholders who will be able to earn
rewards in an unprecedented number of shops, restaurants and online
outlets across the UK, without having to do or pay anything to join.
The scheme allows cardholders to interact at the point of sale, bringing a new level
of simplicity to the concept of customer rewards. There is no need to collect and
save vouchers and coupons, no need to replace their card or carry an additional one,
and with no points to calculate – the rewards will be recorded in pounds and pence.
It will utilise a state of the art technology system and the chip within the credit
cards will be totally
electronic, instant and intuitive to cardholders. Retailers who participate in Barclaycard Freedom will be able to offer
rewards and relevant offers at their point of sale to over eight million
Barclaycard cardholders will automatically earn rewards, called 'Reward Money',
when they use their Barclaycard at a participating retailer - 1 per cent on most
transactions alongside regular special promotions and giveaways. When cardholders
use their card in a participating retailer they will see the value of their Reward
Money balance appear on the card machine before they enter their PIN to pay. They
can then choose to redeem some or all of their Reward Money rewards towards that
transaction or to continue to save up for a future purchase at another retailer
within the scheme.
Barclaycard has invited more than 30,000 retailers of all sizes to be partners in
the scheme, meaning that when it launches in March it will be a rewards coalition of
unprecedented size and scope. On average, there will be 200 retailers within five
miles of where a cardholder lives. Barclaycard Freedom will be supported by a
significant marketing campaign with TV, online and print advertising driving
awareness about the programme for customers.
Participating retailers will benefit from a loyalty scheme that includes over eight million cardholders
at launch meaning there will be on average 75,000 Barclaycard cardholders within
five miles of a retailer's store.
Sarah Newman, Managing Director of Barclaycard Freedom, said: "The breadth of
Barclaycard Freedom offers customers the chance to earn Reward Money when they do
their weekly shop, go out for a meal or shop online. Barclaycard Freedom offers our
cardholders something for nothing on top of the benefits they already receive. It
incorporates all of the best elements of other reward schemes and with no need to
collect and save vouchers - the rewards will be in pounds and pence. Offering
special offers and additional giveaways, on top of the steady rate on all purchases,
is a novel way of rewarding the loyalty of customers using the scheme."
Sarah Newman continued: "By offering the chance for small and medium retailers to
join a scheme with major UK brands, Barclaycard Freedom is supporting the high
street at a time of very difficult trading conditions."
Barclaycard, part of Barclays Global Retail Banking division, is a leading global
payment business which helps consumers, retailers and businesses to make and accept
payments flexibly, and to access short-term credit when needed.
The company is one of the pioneers of new forms of payments and is at the forefront
of developing viable contactless and mobile payment schemes for today and cutting
edge forms of payment for the future. It also issues credit and charge cards to
corporate customers and the UK Government. Barclaycard partners with a wide range
of organisations across the globe to offer their customers or members payment
options and credit.
In addition to the UK, Barclaycard operates in the United States, Europe, Africa and
the Middle and Far East.
Contact Details: Andrew Bond
1234 Pavilion Drive