Smiffy's Launch New Australian Retail Fancy Dress Site
on: January 04, 2010, 2:41 am
Smiffy's has announced the launch of its new retail fancy
dress site, the first time Smiffy's has established a market presence
Working in partnership with Dennis and Lyn Bond of 'Party Australia', who will
provide the e-Fulfilment service from their distribution centre in Brookvale, New
South Wales, this partnership will bring Smiffy's wide range of quality fancy dress to the Australian fancy dress market at a price that
won't break the bank. Customers will receive same day shipping using a nationwide
flat delivery rate through Australia Post. Retail stores will also be able to
purchase the Smiffy's range at wholesale prices from Party Australia.
This is the first time that such a leading fancy dress brand has established a
market presence in Australia. The Australian fancy dress market is growing
year-on-year and the new site will give consumers the opportunity to purchase
directly from a top brand and provide retailers the chance to buy wholesale from
The new site will include a full range of children's and seasonal outfits through
to adult fancy dress and Valentines fancy dress, like the Fever Prisoner Of Love Costume.
Dennis Bond, Director of Party Australia, said: "Party Australia are delighted to
be partnering Smiffy's in bringing the best name and choice in Fancy dress to
Australia; this will enable us to offer the best range of costumes and accessories
in fancy dress, delivered quickly and at the right price to both consumers and
Smiffy's is a global company with worldwide brand recognition. As the brand leader
in the party sector Smiffy's prides itself on its excellent customer service,
design, packaging, product range and availability, with over 5000 products stocked
all year round. Smiffy's product ranges include full ranges of Bachelor and
Spinster fancy dress, children's fancy dress, seasonal fancy dress, masks and
eyemasks, party products, shoes and boots, wigs, jokes and novelties plus a full
range of fancy dress accessories.
Smiffy's introduce approximately 1,000 new products each year throughout its
ranges, ensuring the company is at the forefront of fashions and trends.
Smiffy's aim is to make sure that the fun starts with Smiffy's and that
customers' needs are met easily and securely, with the knowledge they will receive
great quality and value at the same time.
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