Bobbi Brown Cosmetics Unveils Pretty Powerful Spring Campaign Featuring Friends of Bobbi

Released
on: February 23, 2010, 9:40 am
Author:
Bobbi Brown Cosmetics
Industry: Consumer
Services
Bobbi Brown has been sought out for years by women wanting
Bobbi to provide them with beauty solutions, application tips and
product suggestions. All of these women have ultimately inspired Bobbi
in her daily life and work. Now Bobbi has finally brought many of
these women together-including her friends, and those of her staff-for
a 3-day shoot where she transformed women from 'Pretty' to
'Powerful.'

Pretty Powerful symbolizes Bobbi's belief that all women possess natural beauty,
and with the right tools, are empowered to a higher level of pretty - Pretty
Powerful, Pretty Amazing, Pretty Gorgeous, etc. Bobbi Brown Cosmetics has captured
their before/after photos, videos and testimonials as the centerpiece content of the Pretty Powerful campaign.
The content will live on BobbiBrown.co.uk/PrettyPowerful, but will be infused
throughout the season to include on-counter collateral, postcards, and direct mail
pieces all featuring 'Friends of Bobbi.' Additionally, Pretty Powerful in-store events with the
Bobbi Brown Beauty Team are scheduled at various major department stores.
On the dedicated website, Bobbi Brown real women will be featured,
accompanied by their profiles, testimonials, video portraits, face chart,
application tips and behind the scenes footage of the shoot with Bobbi. Videos and
photos will emphasize transformation and link back to the beauty problem the
collection/product launch will solve.
BobbiBrown.co.uk/PrettyPowerful will also serve as an anchor for online PR outreach
and activities. The strategy is targeted towards online/viral marketing and will
include engagement activity on the Bobbi Brown UK Facebook page where consumers will
be encouraged to 'Tell us how your makeup feels?'. Bobbi Brown will also be
holding its first ever live chat 'Ask an Artist' session on Facebook, where
consumers will be invited to ask a Bobbi Brown Makeup Artist their beauty questions
and receive instant tips and advice.
About Bobbi Brown Cosmetics
Bobbi Brown first arrived on the beauty scene in
1991 with the launch of Bobbi Brown Essentials, 10 brown-based lipstick shades
created to fill a void in the market of simple, flattering and wearable makeup.
Bobbi's unique approach to cosmetics was a long-awaited gift for women who at the
time had no options in makeup that actually matched their skin tone. Bobbi became an
instant champion for women everywhere looking for a natural makeup solution.
For more information, please contact:
Sarah Blowers
Public Relations
Bobbi Brown Cosmetics
73 Grosvenor Street
London
W1K 3BQ
0870 034 6751
www.bobbibrown.co.uk
