Brookson Purchases The Latest In Customer Relationship Management Software
Released
on: February 02, 2010, 3:59 am
Author:
Brookson
Industry: Financial
Brookson, a leading accountancy provider, has purchased the
latest in customer relationship management (CRM) software from K3
Business Technology Group (K3).
Brookson will use the system to drive new business through highly structured sales
and marketing campaigns and it is anticipated that the system will assist the
company to grow its customer base from the current 9,000 to 16,000 in three years
time.
As a contractor accountant, Brookson is targeting
self-employed professionals trading through a Limited company or as a self employed
sole trader. Brookson will also target temporary workers that do not want to run
their own business but would benefit from working as employees through Brookson's umbrella company.
The new Microsoft Dynamics product replaces an in-house bespoke solution and is a
major step forward in technology for the Warrington-based firm. It will integrate
seamlessly with Brookson's other Microsoft technology. This will provide a unique
technological platform to support and focus the company's sales efforts, allowing
much greater levels of organisation so that each campaign is processed
systematically.
Lee Kingshott, IS Director for Brookson, commented: "We recognise the benefits that
an effective CRM management can give to our business and we are always looking for
efficient ways to improve our systems. It is this innovative approach that has
contributed to our continued success and we look forward to the ongoing development
of the relationship with K3."
"Brookson presents a perfect opportunity for utilising the latest in CRM
technology. The system designed by K3 will enable the company to focus its sales
activities by enabling more effective use of its extensive limited company and self
employed sole trader prospect
databases. Information will flow more freely throughout the company and there will
be tighter integration with its other Microsoft technology," said Maggi Fraser,
general manager of K3 Business Technology Group.
The system is now in place and has been used throughout Brookson's recent
Revolution campaign, which was launched through eye-catching direct mailshots and
emails, targeting those currently running their own business and those looking to set up a business. The campaign makes business
owners aware of a service that is far removed from the traditional tax accountancy
service they may currently use.
The new CRM system is now in place and has been used successfully in a major
campaign. The company believes it now has the necessary CRM technology to achieve
its high growth strategy.
About Brookson:
Brookson is a leading tax accountant, IR35 specialist and support services provider
to small business including business start ups. Brookson supports self employed
people in their chosen way of working through its limited company, sole trader and umbrella company
services. As a 150 strong accountancy service, managing the affairs of over 9000
customers, Brookson is committed to offering the very best service, support and
advice.
Brookson's Online Navigator Money Manager portal underpins Brookson's claim to
offer one of the most innovative contractor accountant services available on the UK
market. Allowing clients to access their business financial information 24/7, the
system has been designed to help customers run their businesses more effectively by
providing up to date financial information at their finger tips
PR Contact:
Victoria McDonnell
Marketing Manager
Brookson Limited
340 Firecrest Court
Centre Park
Warrington
WA1 1RG
0845 058 1500
www.brookson.co.uk
2010
