Shoosmiths Has Launched A New Brand For Its Consumer Legal Services
on: February 11, 2010, 9:13 am
Shoosmiths launches new brand, Access Legal, to bring together
more than 100 legal services for consumers.
Partner and head of consumer services at Shoosmiths, Judith Dorkins, said: "Consumers lack easy and reassuring access to legal services and advice. The consumer
legal market is fragmented and without a leading legal brand, leaving it open to new
entrants as a result of the Legal Services Act. We recognised an opportunity in that
we were ideally placed to put our stake in the ground as the professional law firm
that wants to attain a share of this 'new' market.
"We already had the expertise, track record and infrastructure in place, but what
we hadn't fully refined was our customer care and the integration of our core
conveyancing; wills, family and wealth; and personal injury services into a complete
The new Access Legal website also brings all of the Shoosmiths' services, whether
it is helping people buy a house or advising on a £multi-million corporate deal,
under the Shoosmiths' name.
"Marketing to consumers and to commercial clients requires different approaches,
and we felt the time was right to wrap up our distinct consumer services in a
standalone brand that's accessible and friendly, yet highly professional, and which
has over 150 years' history and experience to back it up."
Access Legal from Shoosmiths is for people who take responsibility for their lives,
and who recognise the value of specialist professional advice.
The new logo for the brand has been created by Shoosmiths' in-house design team and
the typeface reflects both the modern and traditional elements of the new services,
whilst retaining the Shoosmiths blue.
Dorkins said: "Our research amongst consumers identified that they wanted the
reassurance of a law firm but with modern service delivery which fitted around their
busy lives, so our helpline will be operational seven days a week. Research also
revealed that very few law firms were providing added value to clients in terms of
staying in touch and providing relevant and timely information."
Access Legal is a fundamental move away from the old fashioned lawyers' view of the
client as a 'transaction' and a move to recognise that people have legal needs
throughout their life - Shoosmiths' aim is to earn and retain that loyalty.
Ultimately, Shoosmiths wants to provide consumers with the solutions to their
complete lifetime legal needs.
Shoosmiths' commercial and consumer operations complement each other because some
of the firm's larger commercial clients offer their employees discounted legal
services as part of a benefits package.
Crucial to the brand's success will be the new website which was developed by
Shoosmiths' in-house IT and creative teams.
Dorkins said: "Internally, people see the sense in doing this because we're making
our service offering clearer with separate websites and brands for our different
stakeholders, whether they are commercial organisations, consumers, or our own
Notes to Editors
About Access Legal from Shoosmiths
Access Legal from Shoosmiths is the new consumer brand of top 30 national law firm
Shoosmiths. From offices in Basingstoke, Birmingham, Manchester, Milton Keynes,
Northampton, Nottingham, Reading and Southampton, Access Legal from Shoosmiths
offers more than 100 services to individuals and their families, whether they are
buying a house, claiming compensation for an injury or writing a will. Services have
been grouped under seven headings: conveyancing; employment law; legal disputes;
medical negligence; motoring law; personal injury claims including accidents at work; and wills, family and wealth. Access Legal from Shoosmiths makes it easier for
people to get specialist advice from legal professionals. Shoosmiths has more than
150 years' experience and advises household name corporate clients.
For further information please contact:
PR & Communications Manager
125 Colmore Row