Sky+HD Continues To Push Innovation Boundaries
Released
on: February 01, 2010, 1:57 pm
Author:
Sky+HD
Industry: Entertainment
Sky has announced another innovation milestone with the
introduction of a new Sky+HD box that can store up to 240 hours of
personal high definition (HD) television, the largest capacity HD
personal video recorder in Europe.
The new Sky+HD 1TB box, so called because of its
one terabyte of personal storage, offers all the benefits of a standard Sky+HD box,
including access to Sky's 37 HD channels, the new HD Sky Guide, Sky+ and Sky
Anytime, but with four times the storage capacity, which equates to around 100 HD
movies or 740 hours of standard definition content. Sky Anytime also increases its
memory size, to allow for up to 160 hours of HD content, to view on demand.
Hilary Perchard, Sky's Director of Product Management & Marketing said: "We want
to offer people as much choice as possible. We know customers are happy with the
storage on our standard box, but the Sky+HD 1TB will appeal to people who want to
watch and store even more HD TV. Whether customers take a Sky+HD box or the new Sky+HD 1Tb box, they're guaranteed a premium viewing
experience that is future-proofed for Sky's 3D and video-on-demand services, due to
arrive later this year."
Sky launched the UK's first national HD service in May 2006 which has since become
Europe's most successful HD service. Today Sky+HD customers can watch HD channels
from leading brands such as Sky Movies, Sky Sports, Channel 4, E4, Disney, MTV, BBC,
Discovery, FX, Sky1 and National Geographic.
Further channels are due shortly, including Sky News HD (Spring 2010), with a view
to growing the offering to 50 channels.
Details on Sky's VOD, 3DTV and Supertelly services, including pricing,
packaging and entitlement, will be announced closer to launch.
-Ends-
Notes to editors
The new box offers one terabyte of personal storage compared to 250 gigabytes
currently available
About Sky
Sky is the UK's leading entertainment and communications company, operating the
most comprehensive multi-channel television service. Over 9.4 million homes - a
third of households across the UK and Ireland - enjoy the entertainment, movies,
news and sports channels. In delivering entertainment through the TV, PC and
mobile, customers have more control and flexibility over what, how and when they
watch. Almost 5.5 million customers now choose Sky+, Sky's digital video recorder,
to record and store their favourite programmes and 1.3 million enjoy the picture and
sound quality of Sky+HD, which offers 37 dedicated HD channels.
Sky is also the UK's fastest growing broadband and fixed-telephony provider with
over 2.2 million customers taking Sky Broadband and over 1.8 million customers
taking Sky Talk.
Sky PR Contact information:
Victoria Etaghene
Sky Consumer PR Executive
British Sky Broadcasting Ltd
Grant Way
Isleworth
Middlesex
TW7 5QD
0207 705 3000
packages.sky.com
2010
