Barclaycard's rollercoaster campaign has topped the AdWatch
list of current advertising campaigns, with 60% of adults questioned by
Marketing Magazine recalling the advert.
Launched on 22 January 2010, the advert tells the story of an adventurous and
innovative commute to work - on a rollercoaster. Filmed in New York and
Hollywood using the 'Spidercam', the process involved a real rollercoaster cart,
40ft of working track, and complex CGI to create a complete, realistic vision of a
rollercoaster weaving in and out of the city's skyscrapers.
This new advert follows on closely from the success of Barclaycard's previous
waterslide advert, which also used the Spidercam, which had not been used since Sam
Raimi employed it to film sections of the Spiderman movies, in order to highlight
the flexibility and ease of use which contactless payments provide for
cardholders and retailers.
The TV advert, created by BBH and directed by Nicolai Fuglsig, is part of a wider
campaign that will include online adverts and a social media campaign set to reach
more than 10 million people using Facebook. Barclaycard also plans to launch a
Rollercoaster download game later this year.
The contactless payment technology at the centre of the advert was pioneered by
Barclaycard in the UK in 2007; now, over six million contactless enabled cards are
in circulation in the UK, and over 20,000 retailers across the country now accept
contactless payments.
-Ends-
Notes to editors:
About Barclaycard:
Barclaycard, part of Barclays Global Retail Banking division, is a leading global
payment business which helps consumers, retailers and businesses to make and accept
credit card payments
flexibly, and to access short-term credit when needed.
The company is one of the pioneers of new forms of payments and is at the forefront
of developing viable contactless and mobile payment schemes for today and cutting
edge forms of payment for the future. It also issues charge and credit cards to
corporate customers and the UK Government. Barclaycard partners with a wide range
of organisations across the globe to offer their customers or members payment
options and credit.
In addition to the UK, Barclaycard operates in the United States, Europe, Africa and
the Middle and Far East.
Key facts published in February 2010;
number of UK customers: 10.4m
number of International customers: 10.8m
number of retailer/merchant relationships: 87,000
For further media information, please contact:
Andrew Bond
Barclaycard Press Office
Barclaycard
1234 Pavilion Drive
Northampton
NN4 7SG
01604 251229 www.barclaycard.co.uk
2012
