Bigmouthmedia Warns Online Retailers Set To Face Raft Of New Challenges
on: March 12, 2010, 5:42 am
Industry: Internet & Online
Bigmouthmedia is to warn online retailers that they must
prepare to meet the challenge of the most competitive market conditions
the sector has ever faced.
Bigmouthmedia senior retail strategist Finlay Clark
will tell an invited audience of senior executives at the 2nd Annual bigmouthmedia
Retail Summit this month that UK retailers are set to face fresh challenges as
ecommerce consumer habits keep evolving rapidly. According to Clark, retailers face
multiple opportunities and challenges posed by a shifting approach to the market, a
raft of new technological developments and the entry of new players from overseas
will have a major impact upon the sector in the coming months.
"With increased competition coming from various angles, retailers are about to face
some of the biggest challenges in their history. Big overseas competitors are
coming to the UK knowing consumers are sophisticated online shoppers, and the likes
of Best Buy will be aiming to make its mark on an increasingly competitive consumer
electronics market in 2010. Similarly, in fashion we have seen a shift with the
likes of Ebay become clothes shopping destinations in their own right, whilst Amazon
has allowed big high street brands to retail on their own platform," said Clark.
"Nowadays independent fashion designers are launching exclusive collections on Ebay
- far removed from the second hand and grey market sales that they made their name
on - and in many ways they’re now a direct competitor to the retailers themselves."
Clark will be joined by a panel of industry-leading online retail experts speaking
on a range of themes including current consumer trends, cross channel shopping
habits, the shape of UK internet advertising and the impact of social technologies
upon web retailing.
Taking the podium at the Bigmouthmedia Retail Summit will be Benjamin Ensor, VP
research director at Forrester Research, Google Retail Industry Leader Peter
Fitzgerald and Tony Stockil, CEO of Javelin Group. Hitwise research director Robin
Goad and Enders Analysis Founder Claire Enders will also join Clark on the rostrum.
In a presentation designed to identify the 10 key events set to hit Ecommerce over
the course of the next two years, Clark will also highlight the challenge presented
by the growth of online applications. Although a relatively new phenomenon, he
predicts that retailers will be forced to place increasing focus upon keeping up
with rapidly developing new marketing technologies.
"Some of the best content in the future will be delivered through applications like
those found in Apple's iPhone Apps Store. Retailers are only beginning to get to
grips with the value of applications at the moment, and ensuring that theirs stands
out and can be found easily by consumers will be a crucial challenge over the next
few years," said Clark.
"We'll also see a lot more made of mobile marketing, which is only just beginning
to make an impact upon retail, and expect there to be much greater correlation with
the way retailers are able to market to consumers based on location-aware
technology. Operators like Debenhams are already experimenting with such systems,
but we are likely to see rapid developments in the field over the next 24 months."
The bigmouthmedia Retail Summit takes place in London on March 25th and is a free
event aimed at senior marketing and ecommerce executives. Places are limited, but
those wishing to attend can register at http://www.bigmouthmedia.com/signup for an
Founded in 1997, bigmouthmedia is Europe's largest independent digital marketing
agency. With a team of over 200 staff located across 13 offices in 10 countries on 3
continents, the company maximises exposure for major brands online through a variety
of fully integrated digital marketing channels: Search engine optimisation, PPC,
Online Media Planning, affiliate marketing, Social
Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also
provides up to date daily digital marketing news to ensure clients
are fully informed and aware of all industry developments.
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