Smart Traffic Review and Recommend Search Engine Reputation Management Strategies to Clients
on: April 26, 2010, 4:41 am
Industry: Internet & Online
Smart Traffic the UK’s largest SEO Company review and
recommend SERM strategies to clients who wish to safeguard their online
reputation from malicious sources
Bristol – 26th April, 2010 – In response to client concerns, Smart Traffic recommend
the most effective SERM strategies to combat libellous online content.
Smart Traffic offer SERM advice and strategies in order to help clients protect
themselves from people with malicious intent who intend to damage the reputation of
Andy Birt Managing Director of Smart Traffic says, ‘We have introduced this SERM
advisory service in response to client concerns, we share their opinion that why
should one or more disgruntled people ruin a hard earned reputation? Much of this
malicious content is written anonymously and could be uploaded by anyone from
disgruntled ex employees to competitors.’
Andy goes onto say that, ‘A good reputation in the business world can take years to
build and although the internet has opened up a whole new world of opportunity for
businesses and the consumer alike it is open to abuse.’
SERM or Online Reputation Management (ORM) can be achieved through effective SEO and
SMO and maintained through monitoring. Reputation damaging content can come from a
variety of sources including but not limited to: Forums, Blogs, Consumer Sites and
perhaps even sites associated with class action litigation or similar.
The SERM recommendations from Smart Traffic can usually be implemented as part of an
aggressive SEO strategy and although businesses can perform some SERM independently
it is a time consuming and laborious process and generally only effective in the
Established in 2006 Smart traffic have become one of the UK’s leading SEO Companies
and count a number of household names as clients.
For further information on how effective SERM can be established through SEO and SMO
please contact Smart Traffic using the contact information detailed below.
Contact Details: Stuart Pollington
Service Delivery Manager
Tel: 0845 331 3512