Barclaycard Announces Major New Partnership With Wembley Arena
on: May 18, 2010, 11:32 am
Barclaycard has announced a major new partnership programme
with Wembley Arena. The partnership sees Barclaycard's 10.4 million UK
customers gaining preferential access to tickets and onsite exclusive
benefits at the world renowned venue.
Gary Twelvetree, Barclaycard's Global Brand Director said, "Wembley Arena is one
of the best-known and respected venues in the British music business and for over
fifty years it has played host to some of the greatest music acts of all time."
"So the opportunity to link our own customer benefit programme, Barclaycard Unwind with Wembley Arena was irresistible. This
partnership is part of our wider involvement in the music and entertainment business
alongside existing title sponsorships Barclaycard Mercury Prize and Wireless
sponsored by Barclaycard. We have resisted the temptation to create another
corporate rock venue, so Wembley Arena retains hero brand status with 'A
Barclaycard Unwind Venue' signoff underlining our commitment to providing enriched
experiences for Barclaycard customers. As well as providing unique benefits for our
customers, this partnership will allow us to showcase the latest payment technology
such as contactless technology aimed at making payments simpler."
Wembley Arena has recently undergone a £36 million redevelopment programme by owners
Quintain Estates and Development plc and forms the centrepiece of the company's
substantial Wembley City redevelopment.
Quintain's James Saunders said "The decision by Barclaycard to partner Wembley
Arena demonstrates the calibre of the venue and the strength of its brand amongst
the music loving public. Wembley Arena sits at the heart of the Wembley City
development, which brings together retail, leisure, residential and commercial
buildings in a world class entertainment district."
Since its redevelopment by Quintain in 2007, the 76 year old arena has welcomed
artists such as Madonna, Oasis, Bruce Springsteen, Kings of Leon, The Police,
Fleetwood Mac, Arctic Monkeys and Beyonce , as well as hosting sporting features
such as Masters Snooker and TNA Wrestling and comedians including Lee Evans, Michael
McIntyre, Eddie Izzard and Ricky Gervais. Upcoming acts booked for 2010 include Paul
Weller, Michael Bublé, Eric Clapton, Steve Winwood, Biffy Clyro and JLS.
Wembley Arena is operated by Live Nation, the world's largest music promoter, John
Drury, General Manager (Live Nation) of Wembley Arena said: "It is a great tribute
to the history and iconic status of Wembley Arena that Barclaycard wants to partner
with us. Artists love standing on stage saying "Hello Wembley", and music fans
love the acoustics of the refurbished 12,500 seater venue and the convenience of its
West London location. The alliance of Barclaycard Unwind, Live Nation and Quintain
will help drive Wembley Arena to new heights."
Barclaycard, part of Barclays Global Retail Banking division, is a leading credit
card and global payment business which helps
consumers, retailers and businesses to make and accept payments flexibly, and to
access short-term credit when needed.
The company is one of the pioneers of new forms of payments and is at the forefront
of developing viable contactless and mobile payment
schemes for today and cutting edge forms of payment for the future. It also issues credit cards and charge cards to corporate
customers and the UK Government. Barclaycard partners with a wide range of
organisations across the globe to offer their customers or members payment options
In addition to the UK, Barclaycard operates in the United States, Europe, Africa and
the Middle and Far East.
Barclaycard Press Office
1234 Pavilion Drive