Barclaycard Contactless To Receive Consumer Awareness Boost
on: June 08, 2010, 3:45 am
Barclaycard contactless is to receive a consumer awareness
boost as EAT. and London branches of Subway both launch in-store
marketing campaigns to highlight that customers can use contactless
enabled debit and credit cards to make purchases of £15 and under.
The in-store ads and point-of-sale material have started appearing in EAT. with the
aim of making the millions of contactless cardholders in the capital aware that they
can make transactions quicker and easier. The marketing campaign and roll out of
contactless in EAT. and Subway shops in London have been run in partnership with
Barclaycard, the biggest provider of contactless debit and credit card payment terminals in the UK.
The campaign seeks to raise the profile of the contactless symbol, which is common
to both the cards with the relevant technology and the retail outlets that are able
to accept payment by
Rene Batsford, head of IT at EAT. said of the campaign: "We see contactless as a
major product differentiator - we can say to customers that choosing to pay
contactless in EAT. will give you valuable lunchtime minutes to spend away from
queues. But whilst we have the technology, thanks to Barclays and Barclaycard, we
now feel we have to help inform customers how contactless works and some of the
benefits that they can expect."
Julie Pottier, services purchasing manager at Subway, believes that the future is
contactless: "Subway is proud to be involved with the first generation of
contactless payments and pleased to be part of a payment revolution that is making
life easier and quicker for consumers. Subway is sold on the innovation, and we now
want to educate our customers that contactless exists, how it works and where they
can use it."
Stuart Neal, head of UK payment acceptance, Barclaycard, said: "We are working with
our retailers to champion contactless, helping raise consumer awareness of a step
change in payment technology. With so many consumers already able to pay without the
need to enter their PIN and more retailers discovering the benefits of adopting
contactless payment, educating customers this year is going to be key, as the
technology becomes more commonplace."
The news of the in-store contactless marketing drive follows the recent announcement
that Barclaycard will be installing contactless payment terminals in Wembley Arena,
following its sponsorship of the entertainment venue.
Notes to editors
Barclaycard, part of Barclays Global Retail Banking division, is a leading global
payment business which helps consumers, retailers and businesses to make and accept
payments flexibly, and to access short-term credit when needed.
The company is one of the pioneers of new forms of payments and is at the forefront
of developing viable contactless and mobile payment schemes for today and cutting
edge forms of payment for the future. It also issues credit cards and charge cards to corporate customers and
the UK Government. Barclaycard partners with a wide range of organisations across
the globe to offer its customers or members payment options and credit.
In addition to the UK, Barclaycard operates in the United States, Europe, Africa and
the Middle and Far East.
Key facts published in February 2010;
- number of UK customers: 10.4m
- number of International customers: 10.8m
- number of retailer/merchant relationships: 87,000
For more information on contactless please contact:
Barclaycard Press Office
1234 Pavilion Drive