Atos Origin Launches redspottedhanky.com
Released on: July 06, 2010, 6:37 am
Author:
Atos Origin
Industry:
Travel
Atos Origin, an international IT services company and leader
in hi-tech transactional services, has announced a major milestone in
its strategy to grow its revenue from transaction based services with
the launch of redspottedhanky.com, the first consumer service from the
IT B2B player.
redspottedhanky.com is an online travel retailer
that provides an easy way for leisure and business travellers to compare and book
cheap train tickets online, saving up to 80% on
the cost of tickets booked in advance. It is also the first ever British online
retailer to offer loyalty points that can
be redeemed against future train travel for any journey in Great Britain. For a
regular business traveller, participation in the loyalty scheme would allow them to
earn points for redemption against future rail travel.
Keith Wilman, UK CEO at Atos Origin, said: "The launch of redspottedhanky.com is
just one example of how our business is evolving into a transaction based model. The
continued advance in technology together with strong price pressures means that our
customers increasingly only want to pay for the outputs that we deliver. For this
reason, we expect our revenue from our Hi-Tech Transactional Services business line
to double within four years.
"redspottedhanky.com is our first offering for the consumer market and we believe
that with the loyalty scheme, it offers something truly new for UK rail. For
passengers, this means the chance to earn points while they save money when book
train tickets, while for the rail industry as a
whole, it will encourage more people to travel by train and strengthen customer
loyalty."
As a major IT supplier to the UK transport industry and with more than 30 years'
experience in delivering ticketing systems, Atos Origin has designed, built and now
runs redspottedhanky.com. It provides fares for all journeys across the UK and
delivers a price promise to match a cheaper fare if the customer finds one by
refunding the difference in loyalty points direct to the customer’s account.
The name, redspottedhanky.com, taps into the travelling mindset where anything and
everything could be wrapped up in a red spotted hanky and thrown over your shoulder.
In today’s context, it refers to organisations and individuals looking to unwrap
cost savings, simplicity and getting the best value for money. The service will also
include European rail travel including Eurostar and Event Ticketing.
About Atos Origin
Atos Origin is a leading international information technology (IT) services company,
providing hi-tech transactional services, consulting, systems integration and
managed operations to deliver business outcomes globally. The company’s annual
revenues are EUR 5.1 billion and it employs 49,000 people. Atos Origin is the
Worldwide Information Technology Partner for the Olympic Games and has a client base
of international companies across all sectors. Atos Origin is quoted on the Paris
Eurolist Market and trades as Atos Origin, Atos Worldline and Atos Consulting.
For more information, contact:
Caroline Crouch
Atos Origin
4 Triton Square
Regents Place
London
NW1 3HG
020 7830 4233
www.redspottedhanky.com
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