Goes Social With Twitter for Expands Social Outreach



Released on: July 23, 2010, 7:18 am
Author: Alexei Liteev
Industry: Financial, a leading independent online insurance service has adopted social networking site, Twitter, to keep in close contact with its growing list of followers. According to Alex, CEO of, the insurance industry thrives on information and communication. Moreover, the industry is best suited to leverage social networking to the fullest. A huge workforce, a client base of various ages, and the constant need to liaise with various partners such as doctors, claims adjusters, and regulators, to name a few, can be best met through social networking.

Alex says, "People have changed the way they access information online and seek quicker and more personal attention when they look for affordable insurance. There is a variety of information to share with our customers concerning changes in insurance rules, policy updates, quotes, and much more. In this respect we found Twitter to be a powerful tool that reaches not only peoples computers, but their cell phones as well."

No longer does the industry need to take a conservative approach to new technologies and business practices. Social networking is all about sharing information, and when it comes to an important issue like life, health, or even auto insurance, feels it must go the full distance to enhance internal communication. The website now whole-heartedly embraces social networking and plans to expand its horizons to other sites as well.

According to Alex, is happy to be in regular contact with its followers. This enables the company to judge peoples’ requirements and pass on updates on a regular basis. Customers need to be well informed before they buy. The company is very happy to pass on many tips and offer loads of advice via their Twitter stream. After all, Insure4USA’s priority is to help people find the right insurance. certainly doesn’t intend to fall behind the curve of mainstream adoption when it comes to social networking tools. The tweets keep flowing and the twitterers keep twitting – that’s the approach the company has adopted towards this new technology.

Consumers and policyholders are turning to social networking sites as a trusted source for advice. recognizes this fact and the potential for them to gain knowledge regarding consumer behavior and opinions and generate leads. Moreover, CEO Alex says, "This is a great way to strengthen our brand with young consumers, who are most active on sites like Twitter."

About is an online marketplace that offers customers an easy way to purchase insurance policies online. will help find the right insurance for the right price. The site helps consumers to compare online insurance quotes from top insurance companies and provides an excellent way to save money and time on shopping for insurance. offers quotes on auto, life, home, business, health insurance and other insurance types. For more information, visit

Contact Details: Columbus, OH
8050) 915-7959



Back to previous page
Home page
Submit your press release