SEO experts QueryClick.com Welcome China's Renewal of Google's ICP License
Released on: July 12, 2010, 02:17 pm
Author: QueryCLick LTD
Industry: Internet & Online
Following speculation that the search engine giant would have
its license revoked after its redirection of Chinese users to the
unfiltered Hong Kong site, the Chinese government have decided to renew
Googles ICP license, for 12 months at least.
This is the latest in a long series of events involving Google and the Chinese
authorities, in which both have refused to compromise in their operations. Now
however, reconciliation has been achieved by the mutual appeasement of both sides,
with sacrifices being made in order to prolong the presence of Google in China.
The immediate outcome of the announcement was a 2.8% rise in Google shares during
Friday trading. The license renewal is a significant factor in the continued growth
of Google, as well as a beneficial conclusion for the Chines internet industry and
In the opinion of SEO experts QueryClick.com, having
access to the usage of the largest internet community in the world will prove to be
a seminal step in Google's future success. While the access of the Chinese public
to the Google search engine provides a huge boost to the improving sense of
open-ness in China, as well as bolstering their economy
However, the search engine has had to make a concession insofar as users are
required to make an extra click in order to access Google's search facilities on
the Hong Kong site. This may lead to users turning to an alternative and more
convenient option such as the Chinese engine Baidu.com.
If this takes place, the advertising opportunities afforded to Google in China will
be seriously diminished. And for a company whose income relies heavily on
advertising, this could be extremely damaging.
Despite this, the sacrifices being made by Google are worth it according to a
QueryClick spokesperson, who insists that:
“It is better for Google to have a diminished presence in the country rather than no
presence at all.”
Though this outcome may be good news for both parties, the original issues of
filtering and censorship remain. For now though, the tension between Google and
China appears to have mellowed, but it has definitely not been resolved.
QueryClick is an Edinburgh based SEO firm. QueryClick is quickly becoming a leading
figure in UK SEO and SEO web design given the company's bespoke and ethical
approach to business.
QueryClick Ltd (SC342868)
50 Albany Street
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