Size? Re-Release Dublin Original
Released on: July 09, 2010, 5:55 am
Author: Size?
Industry:
Retail
Size? delved deep into the Adidas Originals’ City archives on
19th June and released the 'Dublin', one of the most sought after
trainers from the original and previous ‘City’ collections. Limited to
only 500 pairs, each are individually numbered, come in a custom made
sleeve and sit alongside a specially produced Adidas Originals x size?
10th Anniversary track top, which is also individually numbered, this
time only in runs of 300.
Having a ballot which gives customers the opportunity to buy a pair of trainers may seem a bit extreme. However after the unprecedented popularity of the Adidas
Originals Manchester release in April, which saw customers queuing for up to 24 hours and
traffic to the website being higher than over Christmas, Size? felt that with such limited stock they
needed to find a fairer system. The new system allows customers to enter the online
ballot prior to the trainers release and then if they are unsuccessful in the online
ballot, they can then go queue up at the store to have a second chance.
Paul Ruffles, Gaffer of size?, says "The ballot has been hugely successful in
ensuring everyone had a equal chance of getting their hands on the Dublins. We were
happy with it and more importantly the customers seem happy with the system."
About Size?:
Size? is one of the leading retailers of hard to find, limited edition and import
sneakers, apparel and accessories from brands such as adidas Originals, Nike,
Trainerspotter, PUMA, Converse, Vans, New Balance and Lyle & Scott.
Size? was founded in 2000 with the intent to fill a growing demand for the best
sneakers and premium street wear that weren’t readily available from most standard
UK retailers. First establishing its footholds in London (where size? now holds 3
stores), Manchester and Brighton, size? has grown massively in the 10 years since
conception.
With 16 stores operating within the UK and Ireland, the latest branch being opened
in Southampton, an online store that ships worldwide, and further potential
locations always on the agenda, size? continues to grow to satisfy the demand for
freshest gear around.
For further information on Size? or this press release please contact:
Tom Thurley
size?
Hollinsbrook Way
Pilsworth, Bury
Gtr. Manchester
BL9 8RR
0161 767 1694
www.size.co.uk
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